33
1

Content Doesnt Grow on Trees - Intruduction to Content Strategy

Embed Size (px)

Citation preview

Page 1: Content Doesnt Grow on Trees - Intruduction to Content Strategy

1

Page 2: Content Doesnt Grow on Trees - Intruduction to Content Strategy

2

Page 3: Content Doesnt Grow on Trees - Intruduction to Content Strategy

3

Page 4: Content Doesnt Grow on Trees - Intruduction to Content Strategy

4

Page 5: Content Doesnt Grow on Trees - Intruduction to Content Strategy

5

Page 6: Content Doesnt Grow on Trees - Intruduction to Content Strategy

6

Page 7: Content Doesnt Grow on Trees - Intruduction to Content Strategy

7

Page 8: Content Doesnt Grow on Trees - Intruduction to Content Strategy

8

Page 9: Content Doesnt Grow on Trees - Intruduction to Content Strategy

9

Page 10: Content Doesnt Grow on Trees - Intruduction to Content Strategy

10

Page 12: Content Doesnt Grow on Trees - Intruduction to Content Strategy

12

Page 13: Content Doesnt Grow on Trees - Intruduction to Content Strategy

13

Page 14: Content Doesnt Grow on Trees - Intruduction to Content Strategy

14

http://mailchimp.com/about/st

yle-guide/

Page 15: Content Doesnt Grow on Trees - Intruduction to Content Strategy

15

Page 16: Content Doesnt Grow on Trees - Intruduction to Content Strategy

16

Page 17: Content Doesnt Grow on Trees - Intruduction to Content Strategy

17

Page 18: Content Doesnt Grow on Trees - Intruduction to Content Strategy

18

Page 19: Content Doesnt Grow on Trees - Intruduction to Content Strategy

19

Page 20: Content Doesnt Grow on Trees - Intruduction to Content Strategy

20

Page 21: Content Doesnt Grow on Trees - Intruduction to Content Strategy

21

Page 22: Content Doesnt Grow on Trees - Intruduction to Content Strategy

22

Page 23: Content Doesnt Grow on Trees - Intruduction to Content Strategy

23

Page 24: Content Doesnt Grow on Trees - Intruduction to Content Strategy

24

Page 25: Content Doesnt Grow on Trees - Intruduction to Content Strategy

25

Page 26: Content Doesnt Grow on Trees - Intruduction to Content Strategy

26

Page 27: Content Doesnt Grow on Trees - Intruduction to Content Strategy

27

http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress

Page 28: Content Doesnt Grow on Trees - Intruduction to Content Strategy

28

Page 29: Content Doesnt Grow on Trees - Intruduction to Content Strategy

29

Page 30: Content Doesnt Grow on Trees - Intruduction to Content Strategy

30

Page 31: Content Doesnt Grow on Trees - Intruduction to Content Strategy

31

Resources

CONTENT STRATEGYKaren McGranehttp://karenmcgrane.com/

the elements of Content strategy bookhttp://abookapart.com/products/the-elements-of-content-strategy

content everywhere bookhttp://rosenfeldmedia.com/books/content-everywhere/

content strategy for the web bookhttp://contentstrategy.com/

Lynda.com Video Tutorial Serieshttp://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html

Jennifer Bourne on WPUnicorn podcasthttp://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/

Confab - The Content Strategy Conferences!http://confabevents.com/

Brain Traffic’s Content Strategy Bloghttp://blog.braintraffic.com/category/content-strategy/

INVENTORIES & AUDITS

Adaptive Path’s Content

Inventory Tutorialhttp://adaptivepath.org/ideas/doing-content-inventory/

UX Mastery’s Content Audit

Tutorialhttp://uxmastery.com/how-to-conduct-a-content-audit/

EDITORIAL CALENDAR

Creating an Editorial Calendar

using Google mapshttp://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht

COPE!NPR’s “Create Once, Publish Everywhere”http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13

Page 32: Content Doesnt Grow on Trees - Intruduction to Content Strategy

32

plugins & services

GOVERNANCE PLUGINS

User Role Editorhttp://abookapart.com/products/the-elements-of-content-strategy

Role Scoper (advanced role mgmt)http://rosenfeldmedia.com/books/content-everywhere/

ONLINE SERVICES

Gather Contenthttp://alistapart.com/article/content-modelling-a-master-skill

Blaze Contenthttp://www.clevegibbon.com/content-modeling/

EDITORIAL CALENDARS

Editorial Calendar pluginhttps://wordpress.org/plugins/editorial-calendar/

Edit Flowhttp://editflow.org/

coSchedule pluginhttp://contentstrategy.com/

AUDITINGContent Audit pluginhttp://wordpress.org/extend/plugins/content-audit/

Page 33: Content Doesnt Grow on Trees - Intruduction to Content Strategy

33