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Everyone is feeling overwhelmed by how much new information is always flowing towards us, especially on social media. By becoming a trusted resource for relevant content, you can help others AND attract new customers who recognize you as an expert about the topics you're posting about. In this presentation, you'll learn three steps to get you started with content curation for your business. Hint: You don't have to be active on Twitter to use it as a content curation tool.
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Content Curation With Twitter and HootSuite
By Linda Dessau
There is a lot of content flowing out there.
Like a librarian, you can curate – find the best – content for your audience.
Benefits of content curation:
1. Build your personal brand (reputation) as an expert in the topic
2. Be more active and visible on social media
3. Be more useful and helpful to your connections
Step 1: Define your content categories
Case study: ESS Direct
Employers (70%)
• Health and safety• Hiring tips• Management tips• Screening and
testing• Reference checking
Job seekers (30%)
• Resume writing tips
• Job interview tips
Click to tweet
“By sharing content about specific topics, you show people what your business is about.” - @lindadessau
Step 2: Organize your content sources
Create a Twitter list for each category
Tip: Find experts in other people’s lists
(new Twitter view)
Tip: Find experts in other people’s lists
(old Twitter view)
Add new people to your lists
From Twitter From Hootsuite
Create a HootSuite stream for each Twitter list
Add streams for key search terms
Click to tweet
“Create a go-to list of sources who share great content about your topics.” - @lindadessau
Step 3: Batch your curation time
Browse your HootSuite tabs and streams
Remember!Always read content before you
share it!
Customize message for each network
Give credit where it’s due
NOTE: To tag contacts in LinkedIn,
use the LinkedIn bookmarklet
Learn how in this post:contentmasteryguide.com
/share
Click to tweet
“Sit down once and fill your social media streams for the whole week.” - @lindadessau
@lindadessauwww.ContentMasteryGuide.comWeekly blogging tips by email
Let’s stay in touch!