Content Curation For Branding and Traffic

Part one: Strategy and Overview

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Content curation means finding and sharing content from sources other than your own original content.

Benefits of Content Curation

Generate traffic (direct and search)

Build brand awareness and authority

Grow your social network audiences

Improve social network presence, attention, and interaction

Consistently-Good Content Is Rewarded with Attention and Clicks

When you share good content on a consistent basis, you are training your followers to click on your links and get rewarded with content that they value and want to share.

Building a responsive audience is critical to the success of the promotional campaigns you run on your social networks now and in the future.

It’s All About Your Audience

To be truly successful, your primary focus must be on serving your audience.

1. What information do they need or want?

2. Where can you add value to their social marketing experience?

Focus on a Specific Topic or Set of Topics

Make sure your topic fits the needs of your target audience and that your choice of topic is not too broad.

The information you share should enhance your brand and authority on a given topic area.

Quality is Important

As a ‘curator’ you add value through review and commentary.

Review every content item to find the best available content for your audience. Take a time to say something about the content you share and give context to your readers.

Curated Blog Posts Create a Vibrant Foundation of Content

Write posts that summarize and/or comment on the curated content item

Give credit where credit is due and link to the original source

Create at least one post per week

Carefully optimize each post for targeted keywords (try Yoast plugin for WordPress)

Choose the Right Keywords

Selecting the right keyword for your curated blog content is a vital part of traffic generation

Use tools such as Google Keyword Planner and Jaaxy to conduct keyword analysis.

Things to Consider in Keyword Research

Average searches per month

Estimated Traffic

Level of Competition

SEO and Topical Fit

Importance of HashtagsHashtags help you reach your target

audience and create additional shares, user impressions, and followers.

The more popular the hashtag is, the more opportunity it represents for you.

One tool that you can use to find great hashtags is RiteTag which gives you a detailed analysis of specific hashtags.

Things to Consider When Selecting the Best Hashtags

Average number of clicks on links

Average number of retweets

Average number of favorites

Thank you!

Stay tuned for more in this series where we show you, step-by-step, how to create

an effective content curation system as part of your marketing mix

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