Content curation for online marketing

A lecture/talk by Nando Quintana

May 8th, Friday

Relevance: from advertising to information

Paper ads: Newspapers, magazines

Internet Banners

Hyper-targeting, Facebook Ads, Google Ads

Vertical classifieds

Google maps

Impact: from faith to metrics

EGM or even nothing

Google Analytics

Click tracking

Real time Analytics

Presence: from contact to online transactions

Yellow pages, google maps, facebook places, foursquare, etc.

Facebook pages

Corporate website

Corporate blog

Ecommerce

Extra: authoritative blog

Extra: custom web tool or application

Reputation: where is the conversation?

To be or not to be online

Reputation radar

Client attendance, facebook, twitter, whatsapp

Guerrilla marketing

Where is the audience?

Authoritative websites, blogs and networks

Forums, Classifieds

Collaboration karma: Digg, Reddit, StackExchange

Vertical classifieds

Twitter followers

Facebook fans

SEO: Search engine optimization

Indexability, keyword density but also usability

Internal factors: technical requisites (speed and html)

Internal factors: content (original, fresh and relevant) and links

External factors: incoming links

SEM: Search engine marketing

Ads from Google, Facebook, Twitter, Linkedin, etc.

Experiments: keyword analysis

Experiments: budget for clicks

Experiments: bouncing rate

Experiments: conversion rate

Who is who @twitter?

Thanks!

:-)