Consumer Snapshot May 2015

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May 2015

Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com © 2015, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

May 2015

consumer spending forecast


sentiment consumer sentiment

month-over-month, confidence remains relatively even, lowering less than half a

point from April

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

13 month summary despite backing down from the 50%+ highs in

January and March, consumers continue a pretty positive outlook for the economy 41.0%

48.6%

30%

35%

40%

45%

50%

55%

this month’s reading represents a 18% increase over May-14


sentiment

confidence climbs consumers’ current sentiment represents a solid

improvement over recent years and rests four points higher than pre-recession May-07


very confident/confident in chances for a strong economy {adults 18+}

consumer sentiment month-over-month, confidence remains relatively even, lowering less than half a

point from April

13 month summary despite backing down from the 50%+ highs in

January and March, consumers continue a pretty positive outlook for the economy

this month’s reading represents a 18% increase over May-14

44.7%

19.5%

48.6%

0%

10%

20%

30%

40%

50%

60%


strategy practicality & focus on needs {adults 18+}

practical purchases This month’s small dip in confidence doesn’t

translate to an increase in practicality

continued focus on needs those focused on just what they need at the

store also declines two points month-over-month to a current 44.5%


in May, 37.5% maintain pragmatic purchase intentions, lowering nearly two points from

April and continuing the downward trend that began late last summer

41.1%

37.5%

48.5%

44.5%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in mypurchasesI focus more on what I NEED rather than what I WANT


strategy how do you feel about your overall financial security? {adults 18+, household income}


financial vulnerability while consumers feeling better about the

economy and inching away from practicality, more than a third still feel

“somewhat” or “very” financially vulnerable

35% 22%

38% 46%

38% 57%

37% 24%

27% 21% 26% 30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Adults 18+ UpperIncome HH

MiddleIncome HH

LowerIncome HH

Very/Somewhat InsecureVery/Somewhat SecureUndecided

Key: Upper Income HH = $75K+; Middle Income HH = $35K-$74,999, Lower Income HH = <$35K

practical purchases This month’s small dip in confidence doesn’t

translate to an increase in practicality

continued focus on needs those focused on just what they need at the

store also declines two points month-over-month to a current 44.5%

in May, 37.5% maintain pragmatic purchase intentions, lowering nearly two points from

April and continuing the downward trend that began late last summer



consumer spending outlook


Prosper Consumer Spending Forecast, year-over-year change {adults 18+}

the Prosper Consumer Spending Forecast suggests that April’s lackluster spending sentiment may carry

forward to May

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

Apr-15 May-15

Overall Staples Discretionary

however, consumers maintain a more bullish outlook for Discretionary categories – including

home improvement, décor, furniture, and electronics



consumer spending outlook


Prosper Consumer Spending Forecast, year-over-year change {by household income}

the Prosper Consumer Spending Forecast suggests that April’s lackluster spending sentiment may carry

forward to May however, consumers maintain a more bullish

outlook for Discretionary categories – including home improvement, décor, furniture, and

electronics

spending plans by income

0%

1%

2%

3%

4%

5%

Upper Income Middle Income Lower Income

Overall Staples Discretionary

the year-over-year spending outlook improves as income decreases – with lower income

households likely feeling the biggest relief from reduced gas prices

more on Forbes.com… 3 Reasons Why Consumers' Gas Price 'Savings'

Aren't A Sure Bet For Solid Retail Sales Key: Upper Income HH = $75K+; Middle Income HH = $35K-$74,999, Lower Income HH = <$35K

http://www.forbes.com/sites/forbesinsights/2015/05/04/3-reasons-why-consumers-gas-price-savings-arent-a-sure-bet-for-solid-retail-sales/




Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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Consumer Snapshot May 2015