JACK DANIEL’S & BUDWEISERThe Real Deal

By-Group 3

Issue of youth drinking(Jack Daniel’s)

The Foundation for Advancing Alcohol Responsibility is a national not-for-profit organization funded by distillers like Jack Daniels that are dedicated to fighting drunk driving and underage drinking.

Underage Drinking & Teen Drinking Prevention

Developing innovative strategies and providing resources to assist parents, educators, counselors, and other practitioners.

Conversations with youth on how to make responsible decisions regarding beverage alcohol and the dangers of underage drinking.

Distributed to individuals, schools, state and local government agencies, community-based organizations, and other organizations nationwide.

Issue of youth drinking(Budweiser)

In 1982, Anheuser-Busch launched the “Know When to Say When” campaign to promote alcohol responsibility.

More than $980 million was spent for national advertising campaigns and community-based programs to prevent underage drinking and drunk driving.

“We Don’t Serve Teens” campaign was First launched in 2006, We Don’t Serve Teens provides parents and other adults with tools and information to prevent underage drinking.

What you need to know about underage drinking21 is the legal drinking ageDangers of teen drinkingAlcohol Laws by stateAlcohol AdvertisingStopping teens’ easy access to alcohol

Cont..

Who Can Help Reduce Underage Drinking, and How?

State Alcohol Law EnforcementAlcohol Retailers Can Help Reduce Teen DrinkingMedia Can Help Reduce Teen DrinkingIndividuals and Organizations Can Help Reduce Teen Drinking

Downloadable Materials and Resources to Share

Initiative

an underage drinking prevention program created by Anheuser-Busch in collaboration with certified parent coach MJ Corcoran.

On Facebook Family Talk allows parents to introduce new ideas, share stories, ask questions and get answers from qualified experts.

Through We I.D., Anheuser-Busch and our wholesalers offer retailers training and a variety of materials for checking and verifying valid I.D. cards to help prevent the sale of alcohol to minors.

Anheuser-Busch wholesalers promoted the We I.D. program with more than 148,000 retailers by providing We I.D. materials including drivers license guides, clock calendars, cooler stickers, server buttons, and signage.

Ethical Responsibility(Jack Daniel’s)

Age VerificationSocial ResponsibilityTagline “Live freely, drink responsibly”

Ethical Responsibility(Budweiser)Age VerificationGlobal BE(ER) responsible dayTagline-Enjoy responsiblyTerms & ConditionsConsumer information about alcohol cause & affectAlcohol Truths & MythsHints & Tips- going out, party, parents & workAdditional Resources has 3 sections responsible drinking, research, & dietary

guidance

Ethical Parameters

Jack Daniel’s.com : An ImpulseWith the Brand since 1866Tagline-”Whatever day it happens to be”Proudly Served in fine questionable and questionable joints

Product Portfolio such as single barrel, The jack, Gentleman Jack etc.

Showcasing Award to increase credibilityManufacturing Process-: “Everyday we make it, we’ll make it the best we can”

Transferred legacy & Jack Daniel’s Gravestone for emotional appeal

Lynchburg-City where it all started

Budweiser.com: An ImpulseAds-Friends are waiting , A hero’s welcome , Puppy love , Always there,

Budweiser now section , ClydesdalesProduct portfolio- Budweiser , Black crown , Select 55 , Select , Chelada

Legacy , Process , Brew Location , Brewery ToursSports Association-Major league baseballAssociations via ios , android , & web social networking

Fifa world cup videos , Nascar VideosMade in America-Music Documentary seriesEvent Finder

Conclusion

The consumption of alcohol is perhaps as old as civilization itself, and has played a significant role in religion, medicine and culture. Throughout the history of the world, drinking has been associated with revelry and feasting.

The efficacy of prohibition to curb alcohol consumption became questionable when it became known that the availability of alcohol actually increased in Haryana and AP after prohibition, albeit at higher prices. The experiences with prohibition all over the world prove that it is extremely difficult to make it a success.

As long as they meet the regulatory compliance & ethical standards-they are fine.

Happy Learning