Embed Size (px)
Citation preview
Are people using programmatic for branding purposes?!
Yes, we are!!
No, we haven’t but are planning to!
No, we haven’t and aren’t planning to!
What are marketers using programmatic branding for?!
Build Brand Awareness !
Build Brand Engagement!
Change Brand Perception!
Strengthen Brand Affinity !
How are marketers measuring the success of programmatic branding efforts?!
Custom campaign KPIs!
Use of specific metrics!
Click Through Rate!
Advertising effectiveness studies!
Multi-touch attribution!
50%! 17%! 58%!42%!
8%!
Retail sector!
Which of the following have you used to measure brand engagement in programmatic campaigns?!
Frequency!
Viewability!
Brand Impact!
Platform !
Duration!
