Group Members:

A.Wahab Paracha (19892)

Khizar (17200)

M.Amir (19865)

Umay Kulsooom

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Social Visits in Normal days: Before visiting a home, it is polite to call and inform of

one’s arrival.

People do visits friends and family late night.

Social visits during Ramadan: If you are travelling during Ramadan don’t be surprised if

you’re invited to join in Aftaar even with casual acquaintances.

It is not uncommon for Muslims to spend the evening (or even late into the night) visiting friends and family, and continuing to enjoy life’s little pleasures as they do so.

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Public Behavior in Normal days: You can eat in public. Many restaurants are there.

Nationals and foreigners both visits attractive places

Public Behavior in During Ramadan: The life is bit slow during the day time.

Don’t drink, smoke and Eat in public place from dawn till dusk.

For foreigners Chinese restaurants and big malls offers food.

After fasting whole day actual life starts in night.

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

General Public behavior: Public behavior is especially important in

Malaysian culture. Most Malaysians refrain from displaying affection (i.e. embracing or kissing) in public.

Norms During Ramadan: It is norm to exchange Buka Puasa (Aftaari) with

neighbors.

Norms in normal days: People doesn’t exchange much of food with their

neighbors.

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Gestures Of Malaysian/Indonesian People:In Indonesia:

Shake hands softly and then slightly touch your chest afterwards.

You can shake hands with the opposite gender.

Sometimes you may meet a Muslim Indonesian who will not touch someone (who they don’t know) of the opposite sex. Greet them with your hands together instead and bow a little bit.

In Malaysia:

The right hand is always used when eating or when giving and receiving objects.

The right forefinger is not used to point at places, objects or persons. Instead, the thumb with four finger closed is preferred.

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Dress code in normal days: Foreigners can were their dresses but not in religious

places.

For public they should not were revealing clothes applies both on men and women.

In corporate sector women does were skirt but not short

Dress code during Ramadan: Foreigner Women must dress modestly and must avoid

using too much make-up while men are advised not to wear shorts in public.

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Traditional dresses are Baju Melayu (for men) and Baju Kurung (for women), are as follows:

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Language in Malaysia/Indonesia: The national language is of course Bahasa Melayu but

English is widely used amongst the educated locals as well as those working in the service industry.

Other languages are also spoken, those are Mandarin, Cantonese, Tamil, Hokkien and many more.

Both the Indonesian and Malaysian can understand the language. But the languages are not completely same.

Social life during Ramadan and normal days Social visits Public Behavior Norms Gestures Dress code Language Greeting

Malaysians are generally warm and friendly people so you would be able to fit in rather easily if you’re a foreigner.

For greetings, you can always say a simple ‘Hi’ or ‘Hello’. In non-formal situations, you might say ‘Apa Kabar’

Formally, you might want to use ‘Selamat’

Greetings:

Work life during Ramadan and normal days Working hours. Rules for non Muslims First Ramadan. Business Aftaar dinners

The employees are lazy working during this holy month, the workplace environment is quite relaxed, productivity of the organization is low, and the working hours are reduced between 1-2 hours.

If break given it will be reduced to half of original break time.Non muslims can eat but within their office.

Normal working hours are 9:00-5:30 and it reduced to 4:00 Pm during Ramadan.

The start of Ramadan (Awal Ramadan) is a public holiday in the Johor, Kedah and Melaka regions of Malaysia

Business don’t do much good in day time but at night sales do get increased

Many organizations arrange corporate Aftaar buffet for the employees in order to facilitate them during this month.

Educational life during Ramadan and normal days

Quite relaxed structure is followed by the educational institutes during Ramadan as they observe that students are not 100% active, the class time is reduced to 1 hour as compared to normal class time.

In schools majority of the subjects taught during this month is related to Islam, Sharia (law) the institute focuses heavily on these courses as students are indulge in practicing Ramadan this keeps the student connected to Islam and also gives him the teaching and knowledge of how to celebrate it.

Less work load is observed

Students in Malaysia/Indonesia mostly spend their time with their families and do not hang around much with friends.

Purchase Behavior Food Prices Sales Increase Normal days item Malaysian traditional food

Food prices rise dramatically in Ramadan.

Sales increases at night

Sales for normal days item get increased.

Purchase Behavior Food Prices Sales Increase Normal days item Malaysian traditional food

Ramly Burger Penang Char Kuey Teow

Nasi Lemak Satay

Purchase Behavior Food Prices Sales Increase Normal days item Malaysian traditional food

Satay Tandoori Naan

Roti Canai

Business Plan Targeting Ramadan bazaars with our different types of Jalaibi and Fruit chaat

Target Market.Duration of business Our target market will be the audience visiting Ramadan bazaar.Its for short time

Why to choose Fruit chaat and Jalaibi?

Malaysia: They have fruit salad in their culture but not fruit

chaat.

Jalaibi (sweetmeat) is not there in their culture.

By offering different kinds of fruit chart and jalaibi we can create impact.

Indonesia: Same goes for Indonesian culture.

What includes in our Product?

Mix fruit chat Cream fruit chat

Chanaa chaat Avial Fruit chaat

What includes in our Product?

Imarti

How to go about it Investments Expected Revenue

Investment:This business will be started as on Partnership basis. In Malaysia we will invest around Rs 0.1 Million which is equal to 3747 Ringitt. The business is operation for 30 days, within 30 days we have to cover the investment cost and earn profit.

It is assumed that we will sell around 170-200 of our product in one day. Fruit chat Bucket will be of 2-2.50 Ringitt and Imarti will be served for 1 Ringitt.

Expected Revenue Generation:Fruit Chat Large 2.50*55=138 Ringitt

Fruit Chat Small 2*75=150 Ringitt

Imarti (Rabri/Paneer) 1*70=70 Ringitt

Total Sale in one day (5 hours) 358 Ringitt

In one month (145 hours) 358*29= 10382 Ringitt

Net Profit= Sales-Invested Cost

Net Profit=10382-3747=6635 Ringitt

Hence: 6635 Ringitt = Rs 185,780 PKR