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A Hard to do vs. Easy to do
T
M
Succeed vs. Fail
3 Core motivators:1. Sensation (Pleasure/pain)2. Anticipation (hope/fear)3. Belonging (social acceptance/rejection)
High Motivation vs. Low Motivation
Source: BJ Fogg Behavior Model
Simplicity Factors: Time, money, physical effort, brain cycles, social deviance, non-routine
Triggers: Facilitator, spark, signal
TODAY 2017
257MM213MM
110MM 150MM
Source: Forrester 2014
151 min 147 min 103 min 43 min
Source: eMarketer Mobile Forecast 2014
The average American spends over 2 hours
per day on a mobile device.
That adds up to
57,293 hoursover a lifetime.
Source: eMarketer Mobile Forecast 2014
54.3% of all smartphone users
consume video content
Source: eMarketer Mobile Forecast 2014
Millennials are 2x more likely to be
focused while watching video on their
smartphones vs. on TVSource: Google and IPSOS
Source: Google Think 2015
Source: Google Think 2015
Source: BJ Fogg Behavior Model
