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These ppt slides were made as a part of class assignment How Companies Motivate Consumer in Pakistan. different companies used different emotions and marketing strategies to attract consumers loyalty .slides r for educational purposes and could be removed.
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How Companies Motivate Consumer
Presented to Amir Saeed
Presented by Haris Khan
IM|Sciences BBA Group A 2010- 2014
Definition
• Consumer Motivation:– It represents the drive to satisfy both physiological and
psychological needs through product purchase and consumption.
• Fun– Coca-Cola motivate their
customers by using “FUN” as a motivational factor in their advertisement.
– Open Happiness is a long tradition of trying to bring joy to its consumers.
Coke
• How do they do it?
where happiness will struck next...?
• Coca cola world wide happiness drive.
Happiness struck beach of Colombia ?
In Pakistan
• Coke Studio:
– The Coke Studio project started in Brazil in 2007.
– Came to Pakistan in 2008.
In Pakistan
• Sports– Coca cola wants to capture
market share from Pepsi.
– Coke started Coca Cola Cricket Junoon as a advertising campaign earlier than Pepsi for 2011 world cup.
– Un like Pepsi-Coke had made no contracts with cricket Celebrities for Endorsements. • But y…. Bcz.
In Pakistan
• Innovative advertising.
In Pakistan
• Coca cola organized their first ever bloggers meet up project in Karachi
• It was organized as a part of global “Reasons to Believe” Campaign.
– Positive Pakistan
Walls
• Culture– Peshawari Crunch– Badami– Kulfa
Wall’s
• Happiness Machine
• Culture– Traditional Wearing
• Loyalty Card– Silver Card– Gold Card
“ Thank You ”
Fin…