Solution Provider Partner Program

Introduction

#1Largest partner program to Marketers and Agencies in North America & in the UK

We have been operating since 1998

We have over 9,000 active partners

Our partners produce over $1B in revenue each year

Who We AreLeading provider of an on-demand suite of marketing solutions for small businesses and non-profits.

CUSTOMERS

575,000+EMPLOYEES

1,000+CTCT

Offers &Promotions

Events & Registrations

Newsletters &Announcements

Email Marketing

Feedback & Surveys

MobileAccess

Complete marketing solution

Partnership Goals

At Constant Contact, our objective is to:

Understand your individual goals

Recommend specific marketing plans that

meet your goals

Ensure open communication based

on your goals

Our Process

We provide personal attention to our Solution Provider Partners in working to:

Identify the opportunity Strategize on the best marketing approach

Manage the launch plan

Scope of Agreement

Our goals remain the same:

Make it easier for you to find more

opportunities with Constant Contact

products, generate even more growth for

your business, and make it easier for your

customers to find their next great client.

Pre-Commitment StageChannel Partner

Successfully spec out and organize all the components of the potential Channel Partnership where the scope and structure of the partnership is defined.

Legal BillingSales ForceOperations

Custom Services

Creative Copy / Content Web ServicesLanding Pages

/ SP AgreementsWeb Development

Channel Partner Launch Team

Successfully coordinate all the components of the Channel Partnership to go to market and provide assistance with the sales process.

Marketing (including local, regional, international events)

Packaging, pricing, and promotion. Creative Content Billing Engineering Custom Services

Digital (Video – Branding + Messaging Collaboration, Script writing collaboration.

‒ Screencast recording‒ Production (HD Broadcast Camera, Lights + Audio)‒ Post-Production (logging footage, editing, graphics,

etc…)‒ Music‒ Licenses (Youtube)‒ SEO Copywriting

Assisting with post contract marketing execution – which includes, but is not limited to:

Research has found that a 5% increase in customer retention can increase profits by 25 to 95%

Delivering Results

Through our strategic partnership, we expect to:

Grow yourBusiness

Expand yourOfferings

Ramp UpQuickly

Shorten yourSales Cycles

Increase yourWin Rates

Reduce yourCosts

Extend the Length of your Relationships

Improve yourSales Targeting

Launch Activities

• Customized email text to announce launch

• Screenshots and text for websites

• Launch webinar to network

• Sales enablement training & product demo

• Custom co-branded handout for online and in-person events

• Custom landing page

Customized Email Text to Partners’ Customers

Keep your business growing with Email Marketing and

iPromoteuDear Lauren,

As iPromoteu recently informed you, your one-year complementary Constant Contact Email Marketing account is about to expire.

There’s nothing to worry about! Simply schedule a time for us to callyou so you can keep your account active. You’ll save 30% off your

Screenshots for website

Designed to inform, educate, and empower your affiliates

Launch webinar to network

Increase affiliates sales effectiveness

enabling real business growth

Sales enablement training & product demo

Drive affiliate adoption with ready-to-use sell sheets

Custom co-branded handout

Custom Landing Page

Post Launch Activities• Free Constant Contact account and co-branded URL

• Monthly partner newsletter

• Access to live and recorded webinars

• Access to marketing resource center

• Dedicated partner and account manager

• 2 webinars to train partner network

• Engagement team follow-up post-marketing activities

• Customized promotional materials for web & email

• Constant Contact speaker at 2015 iPromoteu conference

• Post event email nurture

• Creation of landing page

Free Constant Contact Account for iPromoteU

Account and co-branded URL to drive affiliate

signups

Access to live and recorded webinars

Dedicated partner and account management

Strategize and collaborate with our partner experts

2 Webinars to train affiliate network

Live online webinars designed to help

affiliates learn best practices

Post-marketing sales engagement

Put our award-winning sales team to work for you

Customized promotional materials for web & email

Variety of Guides. All Can be Co-Branded, Text & Images

can be Customized

Constant Contact speaker at 2015 iPromoteu conference

Provide your network with an engaging and customized live seminar

Post event email nurture

Build relationship and trust with automated, consistent

and relevant emails

Testimonial“Constant Contact is a win-win for me and my clients. I am able to grow my revenues while helping

my clients grow theirs.”

Berry Eichner,Berry Eichner Consulting

“The best part of the Solution Providers program is the account managers, who act

as personal coaches. The individualized attention has really helped my company

increase revenue across the board.”

Kim Butler,The URL Dr.

“Access to Constant Contact’s support team as well as training and insight on their tools help HUTdogs stay up-to-date and focused on delivering valuable

solutions to our customers.”

David Finstrom,HUTdogs.

“”…I’m allied with a great and recognizable company. So many of my clients tell me about the radio and TV commercials and

how they thought of me when they heard/saw Constant Contact. There’s

nothing better than having my name and face attached to a Constant Contact commercial when I’m not even in it.”

Bonnie Kantor,Pressing Issues

Partner Channel Sales Alignment

Align your sales and marketing teams to maximize the ROI from our channel marketing efforts.

Channel Partnership Marketing Overview

Educate both sales and marketing teams on the state of the marketing campaign

How sales and marketing work together in this new partnership

Introduction to Constant Contacts Partner Intelligence

Introduce your sales team to the Constant Contact Products and Tools

In-depth tour of prospects and contacts and how to use them to meet your sales goals

One day partner on-site visit includes strategy and training around the following:

Lead Conversion

Campaign Development & ExecutionA campaign to get more leads from our partnership channel

A Constant Contact Consultant will build out each of the following campaign assets:

Call to ActionList

Segmentation

EmailCampaign

DevelopWorkflows

Custom Consulting

Content Audit & Content Mapping

Conversion Path Audit & Strategy

Email Marketing Strategy

Workflows, Lead Nurturing & Lead

Segmentation

Sales & Marketing Alignment

Analytics & Measurement

A customized consulting and training experience for your team. Work with a dedicated Constant Contact expert team to build a custom consulting service that fits your needs.

Custom Consulting Services could include, but are not limited to the following:

Constant Contacts Customer Retention Rates

2009 2010 2011 2012 20130

10

20

30

40

50

60

Average Revenue Months Linear (Average Revenue Months)

~10MONTHS

~40

~50

Experience an increased customer retention rate

through a CTCT partnership.

CTCT customers stay on average ~50 months

Screenshots and text for websites

Timeline for launch activitiesOur sales and marketing team will go to work right away to execute on our agreement.

Once the agreement is signed, we will:

Customized email text to announce launch

1 DAY 3 DAYS

At Partner Provisioning:

Free CTCT Account & Access to Portals for the Parent Partner

Co-Branded URL to Sign Up New Accounts Under

Partnership

Press Release Template for

Partner to Distribute

Product Support Via Phone, Email,

and Chat

3-4 WeeksCustom co-branded handout for online and in-person events

3-4 WeeksCustom landing page

7-8 WeeksLaunch webinar to network (includes product demo)

Creation of landing page

Timeline for post-launch activitiesOnce all launch activities are executed, we will continue to drive awareness, adoption, and promote best-practices so your network is successful.

Post-launch, our team will:

Free Constant Contact account and co-branded URL

2 WEEKS 3 WEEKS1 WEEK 7 WEEKS

Engagement team follow up post marketing activities

8 WEEKS

MonthlyMonthly partner newsletter

Ongoing• Access to live and recorded webinars• Access to marketing resource center

Dedicated partner and account manager

1 DAY

4 WEEKS 5 WEEKS 6 WEEKS

Customized promotional materials for web & email

2 webinars to train partner network

3-4 WeeksCreation of landing page

5 WeeksPost event email nurture

Add-On Opportunities

2-4 MONTHSLocal/National Event

Sponsorship Opportunities

4-6 WEEKSSeries of Webinars to Partners’ Customer

Base

6-8 WEEKSDevelopment of Video by Constant Contact,

Featuring Integration & Benefits

3-4 WEEKSCo-marketing Funds to

Market Constant Contact Through

Partners’ Paid Online Advertising Channels

VARIESAdditional Months of

Exposure on MarketPlace

4-6 WEEKSAdditional Custom

Templates for Partner to Send via CTCT or for Their Clients to

Send

These can be offered to middle and top tier partners, but should be discussed with marketing in detail, as they involve additional resources.

Accelerate Your Business. Now.

Do we have a deal?

Constant Contact will go ahead and begin

drafting a formal agreement/legal contract for

your review and approval.

Winning Together!

Deliverables Speaking Engagements Sales Meeting Product Demonstrations Campaign Creation

Coaching & Enablement Webinars Training Sessions Partner Resource Center

Webinars & Videos Email Nurture Customizable Materials Landing Page

??? in Spend

Thank You!

Thank You!