Connect to the Consumer

John ClarkSVP Commercial Publishing

Sega

Commercial Publishing; What do we do

Monetisation & Distribution

Technology & Business Development

Developer Partnerships

Consumer

Community

Content

Digital

• twitter

Connects Consumers- Builds Relationship

Consumers become Contributors

Steam Challenge

Steam Challenge

Make War Not Love

45 News StoriesSocial Media

200,000 Uniques

45 News StoriesSocial Media

200,000 Uniques

Data

Connect to the Consumer

• Relationship with Content Creators

• Consumer becomes Creator

• Community Drives Awareness> Social Media

• Content is Marketing> Drives Engagement

• Create Environment for Flexible Thinking