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Competitive PositioningCathal MoranSolutions [email protected]
Partner Positioning
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Agenda• Competitive Landscape• Most common competitive plays
Competitive Landscape
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Name a Marketo Competitor
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Competitor Buckets
ESP’s(Email Service Providers)Marketing Cloud playersMarketing Automation players
Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
What are the most common swords you hear from our competitors?
• Scale• Ease of use, visual journey
ScaleMarketing
IT
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
The IT Side
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How many contacts are their across all Marketo Databases?
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
What’s is the highest volume of known contacts in a Marketo database?
~25 Million known leads
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
More Stats
40 = Number of Customers with DB size of greater than 10 million
600 = Number of Customers with DB size of greater than 1 million
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How many emails are sent via Marketo per month?
>1.5 Billion emails
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How many emails does the highest volume sender send per month?
>180 million emails
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How many triggers are processed per month?
>20 Billion Triggers
Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
How many API calls to Salesforce each Quarter?
>2 Billion
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Using the REST API how many custom object records are we able to create in an hour? (Based on 5 columns/fields)
2.7 million
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Next generation architecture
Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
The Marketing Side
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
•50 •25•5x•2x
UsersCountriesMore Marketing campaignsIncrease in contacts in the database
Pipeline Generated Campaigns Delivered Last Year Marketing Productivity
Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources using Marketo
“Marketo allows us to create more pipeline with the same or less resources. We simply would not have been able to implement or succeed with our new sales strategy without it.”-Stephen Yeo, Marketing Director
$200mm+ 850+ 5X
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Marketo delivers value efficiently at scale
Single Platform Robust Capabilities Scale EffortlesslyName some unique features that allow Marketo to do this?
Ease Of use
Page 24Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
User Interface
Is it easier to use or does it just look prettier?
Fast Results = Efficiency Over Time
Time
Team E
fficienc
y
“It took 1/3rd the time to send create and send similar campaigns”
Page 26© 2014 Marketo, Inc. Marketo Proprietary and Confidential
Marketo focuses on making you productive & efficient
Fast start to all campaigns- Marketo comes with program library that includes pre-built campaigns, workflows, landing pages and forms built on Marketo best practices
Engagement Engine- Add new content in seconds, ensuring that everyone in the nurture receives it, regardless of where they are in the flow
Build your next campaign incredibly fast- Marketers can template entire campaigns that can then be replicated with a single-click
Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Transformation is possible
Page 28Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Marketo is starting to change
Page 29Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
The Flow Chart
Page 30Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
The Flow Chart
Page 31Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Fastest Time to Value
• Ramp time• Adoption• Ongoing Success
Lowest ITBurden
• IT Resource Needs• Support• Reliability
FutureProof
Investment
• Scale• Ecosystem• Integration
Marketo’s strengths
Pace of Innovation
• Single Platform• Constant Innovation• Marketing First
QUESTIONS?