Competition: Top 10 countries

# Visits Dec 2013 (GA)Italy 390k

USA 277k

Spain 254k

Poland 253k

France 244k

Brazil 231k

Germany 194k

Mexico 179k

Indonesia 171k

Russia 165k

More:Turkey 119kArgentina 98kUK 82k

Italywww.axelspringer.de/media/cw_mediafactsheet_de_89438.html

ciao.it // 10.3M mth in Europe LeGuide Group

FamilyOfficeTechnology Travel

Compares parameters, then prices.

Also in: Germany, UK, NL, Sweden, Spain

ciao.it● Links to shop, banners,

skyscrapers, leaderboards● Retargeted - Criteo● UK version: superdrug,

amazon, ebay. Similar relevant links also elsewhere.

● Has annoying landing page!Based a lot on customer reviews.

[list of smartphones]

idealo.it

branches all over the world (Axel Springer)

all prices (tech, house, cars, flights)

idealo.it // 9M mth in Ger

● links to shops, sponsored text links

● partner websites from Axel Springer: shopalike, alfemminile, signor sconto, stepstone

● Gathers opinions and stats from external websites.

● News subpage linked from home page.

Also in: UK, France, Germany, Austria

[Google Ads]

prezzi.decido.itPrices: Electro, phones, cameras, women's fashion

Shopping gadget, ‘make your decision’

prezzi.decido.it

● sponsored links● links to shops

Amazon.it, Misco, Free Shop, Electro Top, Euronics…

● Blog accessible from home page - content updated often if not everyday

● Many subdomains – sale.decido.it…

● Price radar function. ● Always displays similar

offers.

USAwww.pricegrabber.com/about/mediaki

pronto.com/help/about/ourCompany.do

nextag.com

Prices ~ Technology, home, entertainment

x no direct comparison between products

● Sponsored links (geotargeted) Leaderboard.

● Adroll, Google.● Partnership with

Wallmart and other relevant big shops

[ads are below price comparison for selected product]

nextag.com // 30M mth

Features:● “Matchmaker”,

personalized recommendation.

● Popular products, prices● Radar notification (as

soon as the price lowers..)

Also in: Germany, Canada, Japan, Australia, Spain, Italy, France

pricegrabber.com

Technology, home, entertainment. ● Extensive product

review.● Customer survey,

sponsored text links, recommended products

● Also available in Spanish.

pricegrabber.com // 26M mth UVBanners, skyscrapers, leaderboards (via DFP)● Sponsored links● Top brands –

Microsoft, Norton, Adobe

bestplaces.net

Cities (only) through USA. Mostly population, race, age. Has a help-decide questionnaire.X Areavibes.com has more like social life and so on.

bestplaces.net

Ads: Skyscrapers (4 at the home page ?!)Google, Adnxs (retargeted), Adroll

Partners with Glasdoor – local job offers

Options – compare ● cost of living, ● schools, ● climatesLinks to blogs and studies. User opinions. Blog.

Spainfindthebest.com/about-us

Technology, fitness, universities, software.Direct comparisons, selling is secondary.Also in: France, Ger, Italy, Jap, Kor, AU, UK, USA.

findthebest.es

findthebest.es // 10M mth all countries

● LeaderboardsSkyscrapersLinks to shops● Google, Adnxs,

Sociomantic. ● Geotargeted.

findthebest.es // 10M mth all countries

Partners with Amazon and others.Features:● (Compare more than two items)● Expert opinions ● Compare at Amazon. ● Links to 'help me decide' questionnaire

(ayudame a decidir)

twenga.es

Technology and accessories, kids, home, electronics.

Compares products, lists similar products, prices.

Also in: Fr, UK, Ger, It, Pl, NL, Bel, CH, Bra, Ru, USA, Au, Jap, Chin

twenga.es // 1.6M mthLinks by Google (geotargeted)

Links to shops:Redcoon, Tiendasil, Buythebits...according to relevant category

Features:● Price evolution

chart ● Alert me when the

price lowers. ● Also as Win 8 app.

Chart with price evolution

Price comparison for selected

product

Similar products

movilonia.com

Compares mobiles, tablets, internet connection (...)

tienda.movilonia.com = their own shop

+ Other related subsites for apps and tablets.

● Links to independent blogs.

● Featured products slider.

● A lot of blog articles and news.

● Club with vouchers for discounts and extras.

movilonia.com

Ads: Leaderboard, bannersby Zanox, Adclick, Epartner, Happymovil

Partner shop: happymovil.es

They only sell bulk premium directory, claim ‘no CPM or CPC campaigns’movilonia.com/corporativo/publicidad/

leaderboard, banners, related sites

info.ceneo.pl/o-ceneo/www.skapiec.pl/site/doc/9

nokaut.pl/sklepy

Poland

Technology, home, office, moto:

● product selection● help to decide● huge user reference● compare prices● price evolution charts

skapiec.pl

skapiec.pl // 3.6M UU mth

Ads: Only links to shops

= PartnersCaxsoft, MediaMarkt, Saturn...

First compares properties and products

+ thousands of user opinions

Price and shops comes at last.

Product comparison - price leads to listing of shops.

ceneo.pl

Prices – technology, hobbies, sport…● Both price and product

comparison (within category)

Add unltd amount items into schowek (closet) to compare or into koszyk (basket) to buy

Shopping basket directly at the website, just a note its from an external shop. Right away also info about availability. = Local shopping tool: reserve product for a given price, then pick it up at a local store/ have it delivered

ceneo.pl // 66.6M PV m

● Banner (Gemius)● Links to shops

○ Sim Servis, 2Bis, Vobis, Agito, Karen, Market Media…

Payback bonus points when you buy via ceneo.

Product comparison - ad-free but stores cookies.

nokaut.pl

Oriented largely on household and fashion

X Computers and cameras, too.

Features:● Sorting

○ popularity, shop ● User Opinions ● Info about product

nokaut.pl // 2.5M mth● Banners, leaderboards.

(Retargeted). ● Links to shops● Bbelements,

Sociomantic, Smartadserver, Wizzecommerce

Partner shops: redcoon.pl, mall.pl, mediamarkt…

nokaut.pl // 2.5M mth

Features ● Popular categories, searches,

shops, marks listings● As a smartphone or Android

app as well.● Compare prices in store by

scanning the barcode ● Info about product, user

opinions.

Franceaxelspringer.de/media/cw_mediafactsheet_de_89438.html

leguide.com/information/fr/about/

leguide.com // 29M mth

● Real estate, electro, technology, sports.

● Compares prices but has a good characteristics description too.

Linking to other shops ('annonce')Purnima, Apple store, Ubaldi, Laredoute.fr. The management is the same as ciao, choozen etc

shopmania.fr

Price – mobiles, cameras, design, beauty…

Also in LatAm, Ger, Spa, Mex, NL, Turkey, UK, US,...

Ads: Banners, skyscrapers. Links to shops.- by Google, Adroll. Partners: brosbill.com, rue du commerce

Home Page - most popular categories, comparison

Features: Price alert. Many shops to choose from. Mobiles – possibility of a prepaid deal, links directly to provider.X Some ads are only in french, no IP geo-redirect.

idealo.frThe same as for Italy and other countries.

● Ads: links to shops, zanox.fr

● Partner shops like Amazon, Priceminister, Ldlc, Electro depot

Features:Form for complaints or notes for the web creators (bottom right corner)

Brazilwww.jacotei.com.br/sualoja/

zura.com.br/institucional/zura/publicidade.jsp

jacotei.com.brBoth price and product comparison -

Games, TV, white electro, tablets, cameras..., cosmetics, beauty

A lot of categories, fitness equipment as well. Newsletter.Price evolution chart.Price alert.

Gain bonus points after comparison.

jacotei.com.br // 6M PV mthAds: banners, leaderboards, skyscrapersLinks to shops, Adserveraws

Partners: fastshop, submarino, shoptime

zura.com.br

50 categories – food, electro, games, books, fashion...

Compare, decide and buy.

Has a lot of information also about brands and products.

Again: Separate comparison of products and prices

zura.com.br // 1.3M UU mth

Ads: Banners, leaderboards, skyscrapersby Google+ links to shops

Partner: CasasBahia (retail agent)

bondfaro.com.br

Games, electro, phones, books, music.

Compares parameters, price is listed among them - price comparison secondary.

● Ads: Banners, links to shops

● Ads via Doubleclick● Shops: Certel.com.br,

Lebes, Lojasmm.com…

bondfaro.com.brComparison has price leading to a price comparison subpg

Has large section with thorough reviews. (from HP)Probably owned by the same ppl as buscape as there’s not

much else than that one big company.

guenstiger.de/Text/Werbung.htmlunternehmen.geizhals.de/about/de/info/zahlen-und-fakten/

preisvergleich.de/service/partner/axelspringer-mediapilot.de/portrait/idealo.de-idealo.de_2017502.html

Germany

guenstiger.de

Computers, phones, electronics, household, cosmetics

● Links to shops● Additional info

about the shop, too, not only the product

Shops: Handyschotte, Modeo, Computer Universe...

Links + banner. Also has sponsored links (Google, Mediaplex)

guenstiger.de // 2.8 M mth

geizhals.de

Price – technology.

● Also beamers, optics... more specialized products

geizhals.de // 2.56M mth

Leaderboards and affiliate, links mostly to shops and review pages:bluefon24, westcom, amazon, bellatel...

Unusual system: A lot of technical details that you choose and thereby you limit the selection that is located at the bottom of the page.

preisvergleich.de

Digital devices, computers, insurance, finance.

Comparison based on the user input.(choice of type of product)

Basic properties of product appear at listing on hover.

preisvergleich.de // 3M mth

Ads: Banner, affils, pop-up (blocked), sponsored links by

Unister-adservices, Adfarm, Google.

Retargeted.

Shops: Amazon, Nullprozentshop, MediaMarkt...

Sponsored links above the product listing

[no data]

Mexico

Prices: Technology, music, photo… The description goes first

X no direct comparison of several products.

pricepanda.com.mx

● More thorough information about the goods.

● Video reviews. ● Blog + mobile app.

pricepanda.com.mx

Also in: Indonesia, Malaysia, Singapore, Thailand

Always trying to have regional offices so they can find partners www.techinasia.com/pricepanda-launch-thailand-regional-office/

● More information about the shop

● User rating for shops.

Ads - Only links to shops: Tiendacel, Ibushak, Kanata = local shops.'trusted partner' = Linio

Video review and description section.

mx.preciomania.comBeen here already.

Price – computers, cams, electro, fitness, household.

Extras: Save item as favourite, show more images, show reviews from external sites. Newsletter.

Ads: Leaderboard, Sponsored links, Banners. Google Ads, geotargeted. Partner shops: Amazon, Target.

Owned by PriceGrabber management.

Home Page

mx.celulares.com

Phones – brands, types, technology, offers, tarifs.

Clean design, nice modest graphics. Possibility to add your own opinion.

Ads: leaderboard, banner by Google, Mediaplex, Adnxs.

A lot of ads at the choosing page

yourstory.com/2013/08/thailands-leading-price-comparison-site-priceza-now-enters-indonesia/www.techinasia.com/7-startups-indonesia-compare-prices-online/

techinasia.com/7-startups-indonesia-compare-prices-online/

Indonesia

id.priceprice.com Also in Japan - massively popular technology comparison site.

Features: Sorting of listed products by colour, price…No direct link to shop but first to technical specifics, VIDEO REVIEW.

Below the price comparison nicely done review section.● news from the company, ● to what to compare the

product, ● advantages and

disadvantages, ● possibility for users to

write review.

id.priceprice.com // 997M V mth allAds: Leaderboards by Google or Criteo. links to shops >Metrodata online, lojai.com, studio hp, global teleshop...

priceza.co.id

Price – shopping decisions: IT + electro, fashion, health.

550K products.

priceza.co.id // 2.5M mth AULinks to partners at homepage, links to shops, Google Ads (geotargeted leaderboards).

On redirect to the shop an upper tab opens with logo and 2 leaderboards (Google)

Shops: Strawberry.net, 1001ponsel, Mitrakamera, Egrosir, Zalora, AipelcomputerLinks at the bottom are organic (=relevant).

pricebook.co.id

Brand new. Computers, cameras, electronics

No ads, only links to shops: Lazada, Kliknklik, Batam online shopsAlso in Thailand

Built more like a social website: “interact to help each other find the best product”. ● Hot items list on the

main page.● From comparison links

to shops, forum, user ratings, experience.

[resource - the website HPs]

Russia

m.ua

All technology and tourism

In Ukraine and Russia.

Focused a lot on user rating and comments.

Leaderboard, Banners, Geotargeted

...leading tointernet-media-wa.de

m.ua // 200k daily

Shops Repka, Ok, Rozetka, Technoferma

hotline.ua

Technology, home, smartphones, cars

Compares prices but properties come first.

Ukraine, Russia

● Each listing: Link leading to a relevant blog post.

● Price evolution● Most liked subpages

and goods. ● A lot of information,

almost like a blog

banners (Google)

hotline.ua // 340k visits daily

Ads: Leaderboards and banners

Mostly by Adriver.ru or links to shops.

Referred shops:

Buy.ua, Foxmart, Novatek, MobilLuck.com.ua...

Always a page with info about shop and user rating.

price.ua

Technology, house, entertainment.

In Ukraine and Russia.

Features:Good information, user discussion = more social.

Focused on outdoor equippment, too.

price.ua // 3M mthlyBanners, sponsored links. Comparison has prices that lead to shops.

Links to vk, shops: IpCamera, MobilLuck

Universities comparison sites (not many)

universitycompare.comuniversity.which.co.ukunistats.direct.gov.ukuni-vergleich.debuscaensino.com

via FindTheBest

only UKonly UKonly UKonly GerBrazil

USA

employability, cost of living, media rankemployability, student rank, after grad salarycomparison of courses. “shortlist”.select city - then uni and courseSelect course or uni - more like a list

Metrics:

sociomantic adsense ok zanox zanox ad server xhttp://www.zanox.com/de/publisher/

adfarm by mediaplex ok

ValueClick: Mediaplex MOJO adsense ok

http://www.mediaplex.com/business-solutions/mojo-adserver

unister adsense ok adnxs

behavioral targeting when plugged in = we have it in adsense ok

http://www.theguardian.com/technology/2012/apr/23/adnxs-tracking-trackers-cookies-web-monitoring

adriver adsense ok bbelementsiBILLBOARD Ad Server x

http://www.ibillboard.com/en/adserver

appnexus adsense oksmart ad server

rich ads, interactive, RTB + retargeting etc x

http://smartadserver.de/publisher-ad-netzwerke-mobile#/service/

adroll adsense ok gemius

(research agency) and AdOcean (Poland) x

https://www.gemius.com/adocean.html

pricegrabber (has Ad Network) adsense ok Availability of mentioned ad networks