Company Ident Research

Meggie and Catherine

Examples

Information.

• Most company idents stay on the screen for up to 3 second and they usually appear within the first 10 seconds of the trailer.

• The company ident for Mr and Mrs Smith is 20th Century Fox and the ident appears 3 seconds into the trailer.

Here are some examples of company idents for films of a similar genre to ours. They seem to appear before any actual film footage in the trailer.

The Usual Suspects- 0.04 seconds and appears for 3 seconds.

The Dark Knight- 0.08 seconds and appears for 3 seconds.

The Wolf of Wall Street- 0.06 seconds and appears for 1 second.

Ident Design Research

• Most of the idents we researched follow the same sort of colour theme. Most of them are blue/purple and some feature the name of the company in gold.

• We quite like this look because it gives the impression that the company is very professional and formal. It gives the ident a slick appearance, and therefore portrays the film to have the same effect.

• Other idents follow a different colour scheme. Some have a black background with a bold picture in the middle.

• This is also an effective look as the contrast of the black background and the gold foreground works intelligently to pursue a eye catching ident.

Inspiration

We like the Dream Works ident because the image is a visual representation of the title.

We also like this ident because of the animation of the ident. The lights flash around the title to emphasise its importance.