Community Marketing

Per Wikipedia “Community” a group interacting that shares common values.

Valerie Pugsley Inspired Strategic Solutions ISSolutions4u.com

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Unlike direct or “push” marketing, Community marketing gives people in the community a chance to interactwith the sponsor and other participants.


Ex. You put a brand picture quote on Facebook. People share and comment.

(They are promoting you & communicating with you)

Reach 334Clicks 20Likes, Comments and Shares 37

Local Market - High Street – Downtown


50s – 90s growth of the large mall


Small Communities are back both

physical and digital


As we get to KLT (know, like & trust) each other,

we Trust their recommendation and

Share them with others.


Use to share phone numbers now we share links

Can I have their phone number?

Here’s a link to their page.


Collaboration is community of Biz owners who share

same customers


Keep in Mind


Social Media in and of itself isn't a

marketing strategy, but a

channel where you can communicate


When speaking to your community have one person

in mind



Productivity Tip: Bridges







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