Community Building in a New Social Era

by @SheenaMedina

I also like to jump in front of stuff...

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What is the New Social Era?

The New Social Era is about validating our intelligence and creating value.

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1. Start with why?

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“[Fast Company] missed the mark with The Influence Project, in a big way, and confused the idea of ‘influence’ with ego.”

“I’m sad that there wasn’t more to this.”

“I was expecting something different.”

“I’m sorry I clicked.” “I’m disappointed.”

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2. Create value through meaning.

In order to break through and reach someone create something of value. When you’ve created something of real value, you don’t need to do any marketing.

@SheenaMedina#SearchLove

@SheenaMedina#SearchLove

3. Focus on outcomes.

“[We should] stop seeing ourselves as content factories and start seeing ourselves as members of our communities who are in the relationship business.” - Jeff Jarvis

@SheenaMedina#SearchLove

@SheenaMedina#SearchLove

1. Start with why?2. Create value through meaning.3. Focus on outcomes.

Thanks for listening!Let’s chat after, IRL.

More stuff about me: SheenaMedina.com