1. ssandro Occhinegro, Giulia Mores, Beatrice Gobbi, Maria Teresa Arne Beatrice Fregosi, Dongsheng Wu, Vincenzo Montalbano

2. The company features 3. Market issue:Dont panic ! 4. Our Target 5. Target Attitude 6. Hair Clinics Objective 7. Brief: What do you want us to do 8. The interactive screen 9. Not tragic, #HairClinic Be optimistic, #HairClinic Dont panic, #HairClinic Its epic, #HairClinic Authentic, #HairClinic Dont be timid, #HairClinic Its mythic, #HairClinic Its not magic, #HairClinic 10. Filming the interactions between screen and people 11. Media MixCompany brand channel 12. Media Mix 13. Media Mix 14. Media Mix 15. Communication Objective: Creating the buzz and a positive Word Of Mouth 16. Budget 17. Pay Off:#HairClinic