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Learn some of the common mistakes made in video production in addition to the channels for distribution of your videos.
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Common Mistakes & Common Mistakes & Distribution Channels Distribution Channels
Presented by
Andrew HealyChief Social Officer, 3 rock marketing
&
Andrew HealyAndrew Healy• Dublin Born – Napa Resident
• Worked in Wine – Production, Logistics, National
Account Sales, Retail, Restaurants, Branding
• In 5 Countries - in both hemispheres
• Lecture in Wine & Social Media at SSU
• Clients include Great Wine Capitals,
Visit Napa Valley, Beau Wine Tours,
Mia’s Kitchen, Wine Country This Week
• Co-Curator of TEDxNapaValley – VP of Napa Cricket
• Lover of Riesling & Zinfandel
@SocialAn
dy
@SocialAndy @3rockmarketing @CANVAS_Connect
&
ContinuityContinuity
@SocialAndy @3rockmarketing @CANVAS_Connect
& @SocialAndy @3rockmarketing @CANVAS_Connect
……continuitycontinuity
& @SocialAndy @3rockmarketing @CANVAS_Connect
Information - channelInformation - channel
& @SocialAndy @3rockmarketing @CANVAS_Connect
Information - videoInformation - video
& @SocialAndy @3rockmarketing @CANVAS_Connect
Too Long…Too Long…
15 seconds
30 - 45 seconds
60 – 90 seconds
Solid Storyboarding
& @SocialAndy @3rockmarketing @CANVAS_Connect
Marketing InvestmentMarketing Investment
&
Distribution - YouTubeDistribution - YouTube
@SocialAndy @3rockmarketing @CANVAS_Connect
Part of Google / Google +
Advertising potential is huge
Embed code – blogs / press page
Facebook page app integration
Twitter thumbnail
Pin to Pinterest Board
Reaches more US Adults aged 18-34 than
any cable network
&
Distribution - VimeoDistribution - Vimeo
@SocialAndy @3rockmarketing @CANVAS_Connect
Used for HD videos
Less “viral” than YT
Considered more professional
Sleeker interface
&
Distribution - VineDistribution - Vine
@SocialAndy @3rockmarketing @CANVAS_Connect
“Twitter Video” – own “Vines” sub-culture
6 second max
Thumbnails show in Twitter
3rd Party Apps for outside editing Windows – 6Sec
Android – VLoader for Vine
iOS – Upload Custom Video to Vine
&
Distribution - InstrgramDistribution - Instrgram
@SocialAndy @3rockmarketing @CANVAS_Connect
Allows 15 second videos
Shot outside app
Professional shot then upload
&
Distribution – Cameo CinemaDistribution – Cameo Cinema
@SocialAndy @3rockmarketing @CANVAS_Connect
Videos before screenings
Captive Audience
&
Why Videos Go Viral?Why Videos Go Viral?
@SocialAndy @3rockmarketing @CANVAS_Connect
http://www.ted.com/talks/kevin_allocca_why_videos_go_viral?language=en
How Do I?
15 @SocialAndy @3rockmarketing @CANVAS_Connect
What do we do at What do we do at 3 rock marketing?3 rock marketing?
Social MediaSet Up | Training | Strategy | Optimization | Advertising | Reporting | Monitoring | Output | Viral Campaign Management | At Event Coverage | Workplace Policies, Procedures & Guidelines | Custom Facebook Development | Social SEO
Website Development & DesignDesign | Creation | Coding | Content Creation | Analytics | Integration | Hosting | Management | e-Commerce | Mobile Optimization | Mobile App Development
Email MarketingTemplate Creation | Social Media Integration | Analytics | Video Email
Visual MediaPhotography | Videography | Graphic Design | Custom QR Codes
New Media Relations
@SocialAndy @3rockmarketing @CANVAS_Connect