JessicaInsurance Marketing

Executive

Helping insurers deliver relevant, personalized experiences at the right time & place

Market Forces Connected policyholders Changing demographics Rapid digitization Sophisticated fraud Regulation

Marketing Challenges Data-driven insights Digital innovation Compelling interactions Millennials Lifetime engagement

IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &

digital experiences Omni-channel delivery Lower costs

For Successful Marketing Outcomes Effective campaigns Enhanced customer acquisition Policyholders who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth