Presented to:Miss Rabia Habib

Presenters Muzamil Asghar

Wasif Nawaz Ayesha Javied Mehak Shezadi Baseer Khan Hissan Ahmad

CAPITAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD .

Contents

Introduction Psychological effect of Colors in life Effect of colors on Business Trade Mark (Logo’s) Color psychology of McDonald's Color psychology of Hardees Color psychology of Peugeot Color psychology of Nike Conclusion

What is Color Psychology?

Color psychology is the study of hues as a determinant of human behavior

The meaning of colors can vary depending on culture and circumstances

They have symbolic meaning

Effects of Colors In Life Colors can conjure emotions, and be manipulated to

make us feel certain ways. Vital role in our lives make us happy, sad, angry or melancholic some color effects that have universal meanings warm colors evoke emotions ranging from feelings cool colors and include blue, purple and green. These

colors are often described as calm

Impacts of Colors in Business When it comes to identifying your brand, your

logo is probably the first thing your customers will think of!

Deals with what emotions you want to convey to others

Carries a narrative message people make a subconscious judgment about a

product in less than 90 seconds of viewing First Impression is the last impression!!

Companies

Psychology of Colors in Fast food Industry

fast food logos contain one or more of the following colors– red, yellow, orange, or green; particularly the former two

The logos of fast food chains are those red and yellow colors.

red, yellow and even orange are associated with spicy foods or Something that is hot or deep fried.

MacDonald's

McDonald's is the world's leading global food service retailer with over 36,000

locations serving approximately 69 million customers in over 100 countries each day. 

More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

Logo’s & Colors

Red & Yellow do any brands come to mind…? I’m guessing you thought of a fast food brand.

YELLOW!

Yellow is a cheerful and playful color associated with fun, energy and vitality. It can have the problem with not being perceived seriouslyYellow creates sense of taste & Deals with imaginatively & creativity

Red

In foods Red creates hunger & represents spice.

Passion Lust Energy Anger Caution Intensity

Hardee’s Food Systems, Inc., is an American fast-food restaurant chain, operating primarily in the Southern and Midwestern United States.Red & Yellow and even orange are associated with spicy foods something that is hot or deep friedRed is Physical PositivePhysical courage, strength, warmth, energy, basic survival, fight

Nike Nike started as Blue Ribbon Sports in January

1964 by Bill Bowerman and Phil Knight logo based on the Greek goddess of victory.

Nike Inc. is an established heavy weight in the world of sportswear, equipment.

Logo’s & Colors

The most simple & the most powerful logo Represent Fast & fluid Nike heavily relies on its logo and consolidates its

position as a giant in the sports industry. Slogan “JUST DO IT”.

Orange sociable, optimistic, , cheerful, self-confident, independent, creative flair orange is optimistic and uplifting,

rejuvenating our spirit. Orange brings a positive outlook on life and is a

great color to use during tough economic times keeping us motivated and helping us to look on the

bright side of life.

Peugeot Peugeot badge is among the most enduring and

recognized logos in world French brand Peugeot symbol is designed in shape of a lion enclosed in Blue Square which symbolizes

unique innovative Silver stands for innovations and traditions Black color is mainly used as lion’s shadow

Logo’s & Colors

Silver, Blue & Black colors are used in Peugeot.

Logo symbolize unique sense of innovation, creativity and strength.

The two main colors are silver & blue

Silver

The color silver has a feminine energy it is related to the moon and the ebb and flow of the

tides it is fluid, emotional, sensitive and mysterious. It is

soothing, calming and purifying From a color psychology viewpoint, it signals a time of

reflection and a change of direction as it illuminates the way forward

Sliver color can related to elite, luxuries, and delicacy.

Blue This color is one of trust, honesty and loyalty It is sincere, reserved and quiet From a color psychology perspective, blue is reliable

and responsible This color exhibits an inner security and confidence You can rely on it to take control and do the right

thing in difficult times.

Black Positive: Sophistication, glamour, security,

emotional safety, efficiency, substance

It creates protective barriers, as it absorbs all the energy coming towards you

It has a capacity to make you focus! On one point. In Peugeot it is the shadow of lion.