COCKPIT THE NEXT GENERATION

HATCHBACK

Presented by,K.NARESH KUMARS.VIGNESH KUMAR

“TEAM ASHERS”

Engage People @ Cockpit Content

• Use content of the people instead of your own

• Call attention to fans who show off your products and

promote Cockpit

• Relate questions to specific consumer lifestyles

• Use a short sentence with one word missing to create

the craze among the crowd..

• Cockpit on road, feel the comfort of riding..

Research Conducted @ PSGIM & Online Surveys..

Third party Websites

50%Facebook

23%

Twitter5%

Adver-tise-

ment3%

Youtube

Videos

18%

Channels Deciding

• Please click on the pie chart, click on edit data to check on the full details of the survey conducted among 60 teenagers…

•Rather than these details, even teenagers wanted to go for a luxury hatchback, with high pick up, good mileage which obviously our Nyper products Cockpits satisfies.

•And most of the teenagers wanted to go for 0% EMI scheme and they expect a excellent customer service.Even teen age car shoppers watch

more video about the car, which accounts around 66% for buying it

Why Digital marketing for cars ?

• Buyers spend 60% of their total shopping time online, and they spend the

most time online looking at inventory on third-party sites.

• Effective merchandising with actual (not stock) photos, videos, custom

comments and pricing can help convince an undecided shopper to take a

serious look at our new vehicle Cockpit.

• Focus on your value proposition and customer service.

• New Vehicle Buyers spend 19 hours shopping for a car, 60% of that time

online.

• 50% of New Vehicle Buyers say the Internet is the predominant source that

leads them to dealers, more than twice that of any other source.

Integration of Various Channels• As per the survey conducted and even through

other global surveys shows that they tend to go

for third party websites like www.cardekho.com

; www.autotrader.com ; www.carwale.com etc.,

• So the main focus would be on the third party

websites and giving facebook, twitter, YouTube

links in the same page which would take them

to Facebook, twitter and YouTube pages.

• Website should take the customer through the

details of Cockpit which is illustrated down the

ladder.

Converting trend to brand awareness

Customer’s Expectation

• Rather than these customers even look for the car’s story, Virtual Walk around, Video link , shopping tools, Technical Specifications and Price

• Promote special programs, including special financing, cash back incentives and leasing programs (Tours).

• Use the same price for a vehicle throughout in all forms of advertising.

• In the comments section, talk about the premium features that make this vehicle worth its price and above the variant (Petrol and Diesel)

Photos will make a change

Actual Photo Stock Photo

Research shows that brands which market through actual photos rather that the stock photos with real price can increase views by a

large extent

VIRTUAL WALK - AROUND

Virtual walk-around of the vehicle helps shoppers to become familiar with the car and they develop a attachment to it.

WALK IN THROUGH THE INTERIORSOnce the customer gets attached to the car through the exterior look, then the

customer looks for the interior. Hence in the same way, customer should feel the

attachment in the interiors too… Numerous pictures (Actual Photo) attracts

them to go for it

Mobile App.. Cockpit

Game

Service and Maintenance

Comparison and

Hits

Features

Mileage and Performance

FAQ’s

• Game: Racing Game which has Multiplayer through Bluetooth , All cars would be Hatchback in which Cockpit has top speed and Handling when compared to others

• Service and Maintenance: Based on GPS location it shows the nearby S&M centers with contact no’s.

• M&P: If speed is entered it would show the mileage

• FAQ’S: Shows FAQ’s and reviews exclusive on Cockpit and about other cars

Cockpit App..

GPS

Mileage Indicator

Racing Game

ANTI THEFT

SLEEPING SENSOR

COMPARISONSERVICE CENTER

COCKPIT• Features: Sleeping sensors on the cockpit synched with the

app; alerts when the driver falls asleep, Maps, Anti theft

feature through GPS, if met with accident sends SOS to

hospital emergency with location,

• Comparison and Hits: App can compare cockpit with other

Hatchback cars and shows the advantage of cockpit with other

cars, Hits shows the no of users who have downloaded the

app…

• The main advantage of the app is it can be used for

Entertainment, Service and Security.

NYPER @ COCKPIT Advantage

• Since Nyper @ Cockpit is offering would attract the

teenagers, third party integration for social networking

websites and the mobile App which integrates

Entertainment, Security and Service Emergency Cockpit

creates a brand awareness in the entire sector.

• Rather than these Nyper @ Cockpit has to do CSR

activities to drive through media like TV which would

make the brand familiarized to the entire demography.

CONCLUSION• Nature of the content and conversations would be in such a way that the

questions are triggered from the teenagers lifestyle and enthusiasm

• Since the research is conducted through a survey among the teenagers,

their expectations can be exceeded through this integration.

• Since the integration is going to take place mainly through third party

websites and Cockpit app it would cover all the teenagers and other age

groups as well.

• Success can be measured by the number of hits through the Cockpit app,

no of likes and tweets in facebook, YouTube and Twitter.

• Through all these Cockpit will catch the thrill among the People…