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@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
TODAY’S WEBINAR:
Personalize Your Way to Profits:
Make Personalized, Omnichannel
Content Marketing a Reality
View the recorded presentation here:http://event.on24.com/wcc/r/1045326/6712646E797999F0AF1E77C85A7869C4?partnerref=IOI
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
•
Before We Get Started• Interact with the presenters anytime – ask questions!
•Type into the “Q&A” box and click send.
•The slides will advance automatically throughout the event.
• Having trouble? Type “help” in the “Q&A” box.
• An archive of this event will be sent in 24 hours.
• Download slides by clicking on the folder icon at bottom of screen.
• Join the conversation at #CMWorld.
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
www.contentmarketinginstitute.com/events
10/12 through 10/14 Virtual Event
Boston 11/10NYC 11/12
San Diego 11/17San Francisco 11/19
Austin 12/1Washington DC 12/3
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
Essential Knowledge for
Content Marketing Success
www.contentmarketinginstitute.com/online-training/
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
contentmarketinginstitute.careers
Find top content marketing talent or take the
next step in your own career!
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
Today’s Agenda:
• Why is personalization overlooked?
• Who’s getting it right?
• What processes and technologies are needed?
• What are the pitfalls?
• Where are marketers at today?
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
Today’s Panelists
Carlos Abler@Carlos_Abler
William Bitunjac@WilliamBitunjac
David Parker@mauwiinc
Personalization, Profits & the Proliferation
of Channels: A Primer
“Personalization: the sexiest
marketing trick nobody is turning.”
Question 1: Why Is Personalization So Overlooked?
The #1 challenge is
having enough time
and bandwidth to
create great
personalized,
omnichannel content.
Tell us about the
scope of yours.
Question 2: Who’s Nailing It?
What are some stand-out
examples of how winning
brands get super
personal?
Question 3: The Dark Ages of Content
Before Personalization
Content production and distribution challenges get
ugly without the right processes and technology.
What are your most important strategic components
by channel?
Question 4: The Stackies Nirvana
Marketing technology
stacks: We all have one.
Tell us about your ideal
stack.
Question 5: Gotchas (and how to avoid them)
What are the internal
hurdles you had to
jump through on your
way to a solid content
marketing strategy? (evaluating content marketing
technologies, convincing c-suite,
systems integration, culture,
change management…)
Question 6: Tell It Like It Is
Results:
What is the
state of the
industry with
regard to
personalization
of content and
multi-channel
distribution?
@Robert_Rose @Carlos_Abler @WilliamBitunjac @mauwiinc
Questions & AnswersKeep your questions coming. Type into the “ask a question”
text area and click submit.