Why Out of Home

William Eccleshare

Chairman & CEO, Clear Channel International

“The automation of our planning, buying and

delivery process, enabling our customers to

book and deliver a campaign within a digital

platform – with a particular focus on Audience.”

What is Programmatic in Out of Home?

Why is Out of Home different?

Finite

Inventory Impact

One :

Many

Audience

Sentiment

Real World

Context Real Time

Risk

Automation

Programmatic OOH Buying Channels

More

Premium

Supply

Less

Premium

Supply

Low CPM Higher CPM

Open

Marketplace

Private

Marketplace

Automated

Guaranteed

AUTOMATION BUYING TOOLS

Programmatic Buying Channels

Package

& Price

Schedule

&

Optimise

Play &

Post

APIs

Data

Buyer

CC Ad

Platform

Planning

& Buying

Tools

DSP

OOH drives online activations

0

50

100

150

200

250

300

350

400

450

500

Search Activations Facebook Activiations Twitter Activations Instagram Activiations

TV Radio Newspaper / Magazine OOH

Nielsen OOH Online Activation Survey, conducted 20-30 March 2017

OOH drives activations – specifically on mobile

Sony Columbia Records

Mobile enables better OOH

S T E P 1 S T E P 2 S T E P 3 S T E P 4

Real-time