Claim Your SEO UsingGoogle Plus Authorship

What you really need to know

#CYS

#CYS What is Google Authorship? How do you set up and test Authorship? What are the benefits of using Authorship?

Agenda The always-evolving Google Search results How can search results be influenced? The significance of Google Authorship How to set up Authorship What can Authorship do for you? The future of Google Authorship

Search Engine Result Pages

Ye Olde SERP

New! Modern! Dynamic!

Personalization

Personalized Results Not Personalized

Not Just Keywords Anymore

Structured Data Give on-page

elements meaning Data is tagged for

easy identification Search engines

understand your intentions

When Google understands your content, it can create rich snippets

Rich Snippets

Rich Snippets

“It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.” –Matt Cutts

Heat Map

Google:•Identify yourself•Associate your identity with the content you write

Google:•Identify yourself•Associate your identity with the content you write•View author information in search results

Identify Yourself Create a Google+ profile Use a quality headshot

Identify Yourself Create a Google+ profile Use a quality headshot

A Quality Headshot Makes a Difference

http://moz.com/blog/google-author-photos

Associate your identity with content you write Option 1: Link your content using a verified

email address Email address based on your domain

(rick@seoverflow.com) An obvious byline on your content

Your name must match! Verify your email address

https://plus.google.com/authorship Test!

http://www.google.com/webmasters/tools/richsnippets

Associate your identity with content you write Option 2: Link your content using rel=author

Create a link from your content to your G+ profile <a href="https://plus.google.com/+RickRamos/?

rel=author">Rick Ramos</a> Add a link in the “Contributor to” section of your

G+ profile Test!

http://www.google.com/webmasters/tools/richsnippets

#CYS Set up Google Authorship

https://support.google.com/webmasters/answer/1408986?hl=en

Verify your email address https://plus.google.com/authorship

Google+ “Contributor to” section http://plus.google.com/me/about/edit/co (You must

be logged in to click) Structured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets

Monitor Progress With Google Analytics

Please sir, I want some PageRank.

Agent Rank

Authorship markup and web search

…we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger.

AuthorRank

AuthorRank

AuthorRank

AuthorRank

AuthorRank

Build Your Authority

•Publish great content consistently

•Develop your expertise

•Associate with other experts

•Use Google+

•Network with people in real life

#CYSRick Ramos, SEO Strategistrick@seoverflow.com@Trypnotik