Integrating Social MediaInto Your Business Marketing

Keith Blundy

Managing Director | Aegies Associates

DL Business Expo 2014

Thursday 1st May 2014

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Presentation titleWELCOME

• Hashtag for this session is #CIMDB• contact me:

– @Stiltwalk or @keithblundy on twitter– aegies.stiltwalk on Facebook– keith.blundy on Flickr– keithblundy on Linkedin

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Presentation titleChannels of Communication

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Presentation titleChannels To Market

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Presentation titleSeven Drips

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Presentation titleNew World - New Ways

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Presentation titleA NEW LANDSCAPE

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Presentation titleMIXING IT UP

• The 4 P’s of Marketing– Product– Place– Promotion– Price

• 4 C’s of Digital?– Creating– Curating– Connecting– Culture

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It’s Now Even More About The Conversation

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Presentation titleSocial Media Landscape

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source Adobe CMO 2014

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Presentation titleSIX SPACES OF SOCIAL MEDIA

• Secret Spaces -SMS texts | IM• Group Spaces -Social Networks | Chat rooms• Publishing Spaces -Flickr | YouTube | Blogs• Performing Spaces -Gaming• Participation Spaces -Wikipedia | Lobbying• Watching Spaces -TV | Sports | Cinema etc

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Focused On The Interaction Not The Technology

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Presentation titleUSERS - WHAT ARE THEY DOING?

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Creators •Bloggers

•Publish webpages / content

•Upload video / music / audio / pictures

•Write original articles / content

Critics •Post ratings / reviews

•Comment on others creativity

•Contribute to online life

•Edit and correct others content

Collectors •Use RSS feeds

•Vote for websites and content

Joiners •Maintain profile on social media and visit sites widely

Spectators •Read / Listen / Watch content published by others

Inactives •Nothing

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Presentation titleWHAT ARE THEY DOING - BY AGE

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35-44 Yr olds

18-24 Yr olds

UK Average

Creators 9% 38% 15%

Critics 20% 34% 21%

Collectors 2% 18% 6%

Joiners 41% 77% 38%

Spectators 51% 60% 50%

Inactives 34% 13% 37%

50% of UK social media users are waiting for a proposition from your business - ready and able to take action.

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15%Readers

InterestedIn details

15%Non ReadersInterested In

Pictures /Numbers

70%Browsers

Short is better

Headlines

Pictures important

Will scan the page

Majority of the population behave this way

Engagement Zone

187 Million Users

85 Million users

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40 Million users / week

1 Billion users

1.3 Billion active users680 Million mobile users22% Growth 2012-2013

645 Million active usersDaily New Sign ups = 135,000

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Presentation titlePLANNING SOCIAL MEDIA

• Who are your audience?• Where are your audience?• What are they doing?• What are they saying?• What can you invest – time & money?

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Presentation titleFACEBOOK

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Presentation titleFACEBOOK

• Great for B2C, terrible for B2B• Care needed with fan / product pages• Broadcast ... Outward speaking?• Allow user interaction?• Advertising Opportunities• Desktop | Mobile - considerations• Example

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Presentation titleFACEBOOK - examples

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Presentation titleTWITTER

• Engage your audience• Don’t sell blatantly• Give advice and support• Use it to communicate• Build a following• Be yourself - but be wise and take care

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Presentation titleTWITTER - examples

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Presentation titleTWITTER - GET MORE FOLLOWERS

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Presentation titleSOCIAL MEDIA DOs & DON’Ts

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• Be prepared• Be sensible• Get advice• Use you judgement• Be yourself• Copyright• Slander / Liable

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Presentation titleTools of the Trade

• Twitter on computer / phone / tablet– Tweet Deck / Twitter Site / App

• Blogging– BlogPress / Blogsy

• iPad / iPhone simple use• Lets look at how.

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Presentation titleFind out more

For more useful advice for small businesses wanting to build on their marketing knowledgewww.cim.co.uk/sbc

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Presentation titleQUESTIONS

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