SAME, SAME - BUT DIFFERENT.

HOW TO STAND OUT, AND THRIVE.

WHAT GOT YOU HERE WON’T GET YOU THERE

CQ – CHANGE INTELLIGENCE IT’S THE ABILITY TO ADAPT AND CHANGE THAT UNDERPINS SUCCESS

CONSTANTLY REINVENTTO STAY ON TOP

THE CEO OF PUBLICIS

ARTHUR SADOUN

DON’T TRY TO BE THE BEST AT WHAT YOU DO…

...BE THE ONLY ONE WHO DOES IT!

GROW WHERE YOU ARE PLANTEDSTICK TO THE BUSINESSES AND MARKETS YOU KNOW BEST.

MODEL THOSE WHO HAVE ALREADY FORGED THE PATH AHEAD.

TOP 10 TIPS TO STAND OUT- AND THRIVE!

01 DIFFERENTIATE - THE POWER OF NICHING

01 DIFFERENTIATE - THE POWER OF NICHING

BE ABSOLUTELY SINGLE-MINDED ABOUT THE ‘ONE THING’ THAT WILL UNDERPIN YOUR SUCCESS.

“FOCUS. FOCUS. FOCUS. IF I HAD A DOG, I’D CALL IT FOCUS”

NICHING.NARROW THE FOCUS.DO A FEW THINGS REALLY WELL.

02 POSITIONING-TELLING THE STORY

4TH DIMENSION

• GOOD• FAST• CHEAP• WOW FACTOR?

BUMPER STICKER

WHAT IS THE ‘BUMPER STICKER’ THAT DESCRIBES THE MOST POWERFUL MESSAGE OF WHAT YOUR BUSINESS DOES?

ELEVATOR PITCH

• WHO ARE YOU?• WHAT DO YOU DO?• HOW ARE YOU DIFFERENT? • WHEN SHOULD I HIRE YOU? • WHY SHOULD I HIRE YOU?

03 HIGH PERFORMANCE CULTURES AND TEAMS

THE PEOPLE WITH THE BEST PEOPLE ALWAYS WIN, ALWAYS

HALLMARKS OFHIGH PERFORMANCE• WAY YOU PLAY, NOT SCORE BOARD• HIGH STANDARDS A JOB PERK• HIRE ‘BAD LOSERS’• TRANSPARENCY DRIVES PERFORMANCE • PRESSURE IS HEALTHY• MOTIVATED TEAMS: 10% TOO MUCH TO DO

04 INNOVATION

WHY ‘INNOVATION’ IS LIKE NEW YORK CITY

INNOVATION = MAKING SMALL STEPS OF PROGRESS

• WHAT YOU DO/OFFER • HOW YOU DO IT• CUSTOMER SERVICE

THREE TYPES OF INNOVATION

ALWAYS ASK THIS...

EMBRACE ‘MINIMAL VIABLE PRODUCT’

05 RELATIONSHIPS

‘IF YOU CAN DEVELOP RELATIONSHIPS, ANYTHING IS POSSIBLE’

MOST IMPORTANT CLIENT REFERRERS• WHO ARE THEY?• GIVE THEM LOVE

MICRophones

STOP BEING SO BLOODY BUSY

06BECOME A TRUSTED ADVISOR

CREDIBILITY + RELIABILITY + INTIMACY ÷BY SELF-ORIENTATION

07 THOUGHT LEADERSHIP

HAVE AN ELEVATED POSITION AT THE EDGE OF DISRUPTION

08 STAY CONNECTED

“THE ONE SKILL YOUWANT TO MASTER IN THIS DAY AND AGE WE LIVE IN … IS THE ABILITY TO LEARN RAPIDLY.”ANTHONY ROBBINS

KNOW 5% MORE THAN ANYONE ELSE IN THE ROOM

AND MORE….A. REVERSE MENTORB. ‘BOARD OF DIRECTORS’C. GET TO THE MOSH PITD. GET INTO THE STREETE. CHANGE THE ROUTINE

09 PLAY WHAT’S IN FRONT OF YOU

10 DELIVER GREAT CLIENT SERVICE

SIX IDEASA. KNOW THEIR BUSINESSB. STAY ONE STEP AHEADC. SEX UP RELATIONSHIPSD. LISTENE. MOMENTS OF TRUTHF. GOD IS IN THE DETAILS

SOLVE REAL PROBLEMS.

DANCE WITH CONTROVERSY.

BE BOLD! CLAIM IT!!

BE OPTIMISTIC! ENERGISE!

CONDITIONS ARE ALWAYS

PERFECT

DON’T LET YOURSELF

DOWN