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2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
2017 DIGITAL MARKETING AUDITCHOW-BRYANT
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 2
WHY HAVE A DIGITAL MARKETING AUDIT?In 2014, AdWeek published a survey of CMOs that found that 78% of those surveyed believed:
These predictions are already true in 2017, and there is both a lack of transparency and an increase in costs. The digital marketing landscape changes every day, and Chow-Bryant’s digital marketing audits help quickly bridge the funding and staffing gaps between you and your competitors. Do you want to be more competitive?
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 3
WHAT’S INCLUDED IN THE AUDIT?Budget Reconciliation Audit – this audit reconciles advertising budget with invoices and insertion orders. This ensures vendors deliver the requested service according to specifications (e.g. correct number of impressions at the contracted CPM). This includes checking:
• Vendor contracts• Vendor Invoices• Vendor dashboards• Client insertion orders
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$1,000.00
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$1,500.00
Request SpendInvoiced
Actual Spend
Budget Audit
Request Spend Invoiced Actual Spend
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 4
7:37 AM
WHAT’S INCLUDED IN THE AUDIT?Advertising Performance Audit – this audit ensures that money spent on advertising is as effective as possible. This includes checking:• Advertising best practices compliance• Targeting efficacy• Ad creative efficacy• Landing page quality• Budget allocation
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 5
WHAT’S INCLUDED IN THE AUDIT?Website Audit – Preliminary technical SEO audit which ensures a site is up-to-date and secure. This includes checking:• Website load times• Content-to-code ratio• Best practices compliance• Mobile friendliness• SSL certificate• Website security
• CMS and plug-in updates
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
6
DIGITAL ADVERTISINGThe Chow-Bryant Way
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 7
WHO WE HELPWhile Chow-Bryant would like to help everyone, we especially shine with:• SMBs with physical locations that customers go to• Service-area providers that go to customers’ locations• B2B products• B2C products and services• Distillers• Financial services providers
Chow-Bryant is ready to rise to the challenges that your business faces with skill, constructive criticism and actionable marketing intelligence.
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 8
WHY WE’RE DIFFERENTThe first difference most people notice is that we’re not designers. It’s true. We’re in-the-trenches strategists with an eye on your budget and your goals.
• We keep our rates competitive so that you have access to results and affordable services.
• We have more than 20 combined years of digital marketing experience.• We have experience working with Fortune 500 companies and small businesses alike.• We give you the good and the bad regarding your marketing, and we let you know
how we plan to use your reporting data to improve your campaigns.• We put results first, even when that means an all night website fix in the wake of a
hacking attack.• We bootstrapped our agency to make sure our only loyalty is to our clients.
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 9
WHAT IS IT LIKE WORKING WITH CHOW-BRYANT?• Transparency is everything. The books and records regarding your
account are open to you, and we make sure our invoicing is as concise and clear as possible.• The Internet never sleeps, and neither do we. If a problem comes up, we
work on it ASAP.• Quick turnaround times are standard. Emails get responses within two
business days.• Sprints, not waterfalls. Planning is great, but adaptability in advertising is
better. We make sure you get what you need, but we don’t pretend to predict the future.
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audits Deck 10
WE PUT OUR NAMES ON OUR AGENCY BECAUSE WE STAND BY OUR WORK.We believe in being as transparent and communicative as possible, which is why what you see is what you get. We are it. Chow is Chris and Bryant is Michael. While we may work with contractors from time to time, we let you know before we do. 97% of the time, though, it’s just us and our cat.
If you’re ready to get started, contact us at [email protected] or 713.496.2061.
2017
CHO
W-B
RYAN
T DI
GITA
L M
ARKE
TING
AUD
IT D
ECK
05/02/2023 Chow-Bryant | 2017 Digital Marketing Audit Deck 11
Thank You!We look forward to hearing from you.
