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GET YOUR VIDEO SEEN, SHARED & LOVED
HOW WE DO IT
HOW WE DELIVER VIDEO SUCCESS
Global leader in video distribution
and engagement, blending formats to
deliver against KPIs
Predict viral potential with
creative and distribution insights;
Measure brand equity impact
Unruly Custom Audiences ™ Unruly Activate™Unruly ShareRank™
Emotional targeting based on user
response to your video creative
UNRULY SHARERANK
WHY DO PEOPLE SHARE?
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DISCOVER & TARGET THE MOST EMOTIONAL PEOPLE
UNRULY CUSTOM AUDIENCES
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Data source: Unruly Activate and Unruly ShareRank data 2015
Unruly Custom Audience: [891]
Advertiser Target: [251,800]
Views Delivered
CUSTOM AUDIENCE UPLIFT
38%
Increased
Favorability
Towards
Brand
73%
Advertiser
Target
Unruly
Custom Audience
Intended to
Purchase
37%
Intended to
Purchase
78%
Advertiser
Target
Unruly
Custom Audience
+92%
+111%
Completed
the Video
73%
Completed
the Video
87%
Advertiser
Target
Unruly
Custom Audience
+19%
Increased
Favorability
Towards
Brand
CASE STUDY: SAMPLE APPAREL BRAND
Native
Newsfeed
Incentivized
Video
Skippable
Pre-Roll
Outstream
Video
BLEND OF 4 AD FORMATS FOR ALL YOUR KPIs
UNRULY ACTIVATE
UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEB
MAKE YOUR CONTENT DISCOVERABLE
18.0%
views
67.8%
views
YOUTUBE.COM & EMBEDDED
YOUTUBE PLAYER
Source: US – comScore Video Metrix, July 2015, ads and content video views
THE OPEN WEB 14.2%
viewsFACEBOOK.COM
BRANDS TRUST UNRULY
FIVE PILLARS OF THE
UNRULY SHIELD:
• Proprietary ad safety tech
• 3rd party ad safety tech
• Industry certifications
• A dedicated Brand Safety team
• “Flag button” on every 1000th
impression for consumer feedback
