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Pico Far East Holdings Limited Announced Record High Turnover and Profit in FY 2010

IN THIS ISSUE... 1// Hong Kong National Geopark Visitor Centre 2// 12 Tier-1 Motorola Outlet Re-brand 3// Taiwan External Trade Development Council 4// Singapore Youth Olympic Games 5// Bacardi-Martini Museum Botanical Rooms 6// New Volkswagen Phaeton Press Conference 7// XIX Commonwealth Games 2010 8// Hong Kong EcoPark Visitor Centre 9// Philip Morris M Lounge at Singapore F1 Grand Prix 10// World Boutique 2011 11// China Mobile, Taiwan Beer and Wang Lao Ji Drinks at Guangzhou Asian Games 12// 2nd Asian Beach Games 13// Pico Far East Holdings Limited Announced FY 2010 Annual Results 14// Pico Launches VISION 2020 15// Pico and Montgomery Worldwide Sri Lankan JV 16// 27th Pico International Conference 17// Pico Quarterly Customer Satisfaction Survey

Imagemaker

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IMAGEMAKER // SPRING 2011

Pico Far East Holdings Limited Announced Record High Turnover and Profit in FY 2010

Pico Launches VISION 2020

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Pico Far East Holdings Limited announced its

annual results on 25 January 2011. During

the Year, Pico has delivered a record performance

despite continued uncertainty in the global

economy. The Group’s turnover reaches

HK$3.075 billion, representing an increase

of 38% compared with the previous year.

Profit attributable to owners of the Company

increased by 55% to HK$192 million.

Mr. Lawrence Chia, Chairman of Pico, said

“With our strong foundation in Asia, in particular

China, the Group has ended the financial year

on a positive note with significant growth

across all of our business segments. Highlight

of the year has been our completion of the

Shanghai World Expo 2010 which contributed

about 20% to the overall Group’s turnover.”

Chairman Chia added, “In Asia, the engine of

growth is still China. Therefore, the Chinese

economy is an important factor in the continued

growth of the Group’s business. We believe

that our business in China, while large in relation

to our total turnover, is still small relative to the

size and potential of the China market. We are

confident of the strong potential of the enormous

exhibition and event business in China as the

huge latent consumer market has only just

started to be developed. In addition, the Group

continues to strengthen our position in the

Middle East and India.

We believe that the exhibition and brand

activation prospects will remain resilient in the

short term in spite of current difficult global

economic conditions, and that the long-term

prognosis remains positive. I would like to

thank our loyal clients, our shareholders and all

our staff for their effort and commitment and

for contributing to this year’s strong results.”

Pico and Montgomery Worldwide Sri Lankan JV

Two of the leading names in the global trade fair business, Pico Global

and Montgomery Worldwide, are to work in partnership, organising

a series of international trade exhibitions to internationalise the local

exhibition industry and serve Sri Lanka’s rapidly modernising economy.

Having staged its first exhibition for the construction industry in London

in 1895, Montgomery remains amongst the world’s oldest established

specialist multi-national exhibition organisers. Between 1970-1980, the

company pioneered specialist trade shows for many rapidly emerging

economies across Asia and the Middle East.

Said Montgomery Chairman, Sandy Angus: “We have carefully monitored

recent developments in Sri Lanka and seen solid growth and strong

potential everywhere we’ve looked. The many infrastructure projects

the country plans will benefit not only our industry, but also some

21,000,000 Sri Lankan people.”

Echoing Mr. Angus’s confidence, Executive Director Pico Sri Lanka, Shanti

Outschoorn said: “In providing a perfect B2B platform, our joint exhibitions

will help accelerate Sri Lanka’s development. I and my colleagues are

both proud and privileged to help in this nation building process”.

The Pico and Montgomery joint venture is already working on hosting a

series of exhibitions at Colombo’s Sri Lanka Exhibition & Convention Centre.

– Colombo, Sri Lanka

Rapid changes in technology are not just revolutionising how we work, rest and play. They are transforming how organisations present themselves

to - and encounter - individuals. As a world leader in brand activation, we at Pico have carefully recalibrated our vision to keep moving forward. Our

ultimate aim is to further enhance our ability to anticipate and respond to our customers’ unique needs and expectations. To enable our 2,400-strong

global team to sustain our leadership position during the next decade, we have now rolled out VISION 2020. The global launch of this groundbreaking

initiative has created a long-term growth roadmap that will ensure sustainable success for our customers, our staff and our stakeholders.

Our Mission - Our mission declares our purpose as a company and serves as the standard to guide our decisions and actions.

To be our clients’ partner of choice through delivering innovative and effective solutions that continuously exceed their expectations.

Our Vision - Our vision guides every aspect of our business by articulating what we need to accomplish to achieve sustainable and healthy growth.

People// Be a cohesive network of knowledge based professionals working as team players regardless of their geographical locations to achieve the

client’s, the individual’s and the Group’s goals.

Place// Be a harmonious and inspiring place for people to share and contribute so that we continuously attract and retain talent worldwide.

Profit// Maximise sustainable return to shareholders

Planet// Be a socially responsible and eco-friendly corporate citizen

Professionalism// What we do, we do well

Our Winning Culture & Core Values - Our winning culture defines the attitudes and behaviours that will be required of us to make our 2020 Vision a reality.

Harmony • Knowledge Sharing • Inspiration • Creativity • Passion, Precision and Excellence

Appointed as the event’s Official Venue Infrastructure Overlay Sponsor,

Pico recently helped Singapore to construct the Main Media Centre for

the first ever 2010 Youth Olympic Games (YOG). Our team also provided

design consultancy for the content and exhibition of the first YOG

Learning Centre, Torch Relay Consultancy, Village Square and Official

Merchandise stores at Orchard Road. The sponsorship arrangement

additionally called for the design of a parts kit for venue dressing plus

the provision of informational icons for Games-time signage. Other duties

First Ever Youth Olympic Games in Singapore

China Mobile, Taiwan Beer and Wang Lao Ji Drinks at Guangzhou Asian Games

Held in Guangzhou last year, the 16th Asian Games boasted a size and scale unprecedented in the quadrennial event’s 59-year history. In all, over

10,000 athletes from 45 countries across the region competed for medals in a record 42 sports ranging from Archery to Chess.

Renowned brands like China Mobile, Taiwan Beer and JDB Group appointed Pico to showcase their best at this spectacular event. The Games’ 6th

Prestige Partner, China Mobile appointed our team to create a 456 sq. m. main pavilion at Tianhe Sports Centre and two other experiential points

inside the Garden Hotel and outdoor at the Guangdong Olympic Aquatic Centre.

Taiwanese cultural icon, Taiwan Beer, took its first step into the massive Mainland China market by becoming the 2010 Games’ Official Beer. To this

end, we specially designed a pavilion which showcased three of the brand’s key features: Foam splashing over the rim of a glass; cool, golden beer

and one of the brewery’s trademark green bottles. Inside the pavilion itself, our designers created an impactful beer mug handle-shaped information

counter to add more fun for attendees. They also leveraged multi-coloured LED lights and a large glass wall to both catch visitors’ eyes and minimise

energy consumption.

The JDB Group is a large Hong Kong-based enterprise which specialises in beverages. In creating this brand’s stand, our team provided a one-stop

service covering everything from conceptual definition, design, fabrication and operation management to dismantling. Creative high technology

displays employed included a simulated snowfield and multi-point touch screen.

Our professionalism was also involved in assisting the Guangzhou Asian Games Organising Committee in developing and applying the event’s look

program across numerous areas during the pre-qualification period.

– Guangzhou, China

included establishing a competition venue at Marina Reservoir and stage

set ups for both the opening and closing ceremonies.

A striking two-storey facility, the Learning Centre encourages visitors to

not only experience Olympic values but also trace Singapore’s journey in

winning the bid to host the first ever YOG.

Specific tasks here involved the design and construction of a huge

hydraulic bridge operated via a first-of-its-kind customised lift capable

of reaching 24m in 12 seconds. Pico also helped construct a 33m-high

Opening Torch cauldron with an enclosed glass façade plus and reflective

pool on a floating pontoon. A unique thematic gallery portraying the

story of Singapore at the YOG village square plus precision design and

deployment of 3,000 signs across 33 venues were other tasks our team

completed within this job’s remarkably short timeframe.

Our teams were also heavily involved in venue design, creating a

competition venue for canoe/rowing in an inaccessible piece of land

in Marina Reservoir. To this end, they not only anchored a competition

pontoon inside the reservoir but also constructed a two-storey office

on a pontoon within a safe working load.

– Singapore

XIX Commonwealth Games 2010Held in Delhi last October, the XIX Commonwealth Games attracted

some 6,081 athletes from 71 Commonwealth nations and dependencies.

Its 21 sports and 272 events easily made it one of 2010’s biggest sporting

extravaganzas.

The Organising Committee of Commonwealth Games 2010 Delhi

(OCCGD) appointed a Pico-led consortium as Overlays Provider. As such,

we were responsible for the supply, installation, testing, commissioning,

operation, maintenance, de-commissioning and removal of all cluster

1 and 6 overlays. Specific areas covered included tents, marquees,

prefabricated units, portable toilets, containers, security fences and

wooden/metal structures. Our teams also looked after furniture, public

display LED boards, floor finishes, material handling equipment, generator

sets, cabling, UPSs, aircons, lighting, civil construction, grandstand seating,

golf carts, reefer, partitions and floorings, etc.

– Delhi, India

2nd Asian Beach Games

IMAGEMAKER // SPRING 20114

A modern multi-sport event developed by the Olympic Council of Asia,

the second biennial Asian Beach Games (ABG) recently took place at

Al-Musannah Sports City in Muscat, Oman. Pico was responsible for the

supply of overlays and temporary structure as well as overall development

at the event.

In all, the games featured athletes from some 45 Asian nations

participating in 52 events including 14 kinds of traditional and more

modern beach or water-sports. The specially constructed playing venues

and facilities for each event included Pico-supplied stands accommodating

between 6,000 and 7,000 fans.

ABG’s ultimate aim is to encourage Asian youth to celebrate the region’s

cultural diversity by coming together in sport. In doing so, they not only

strive to uplift national pride but also create a festival of co-operation

and camaraderie.

– Muscat, Oman

12 Tier-1 Motorola Outlet Re-brandTelecom giant Motorola is shortly to split up its operations. To

streamline the changeover, Pico was recently commissioned to

design, produce and install re-branding at 12 Motorola facilities/

locations across North America.

The key challenge here involved the simultaneous installation

of over 400 individual branding elements in all 12 locations

over just one three-day weekend. Ultimately, the entire design

to installation phase took less than six weeks! Motorola were

delighted how quickly and well we were able to work with

their CMO and Global Brand Management team and develop

their new look and feel.

– U.S.

Bacardi-Martini Museum Botanical RoomsOnce humble cellars in Martini & Rossi’s factory, near Turin, Italy, these

beautiful 18th century rooms are ideal showcases for Egyptian amphorae,

roman glassware, hand-carved grape harvest carts and wine presses.

The exhibition’s ultimate aim is to guide visitors through the many

fascinating moments of wine making’s two-millennia-long history. The

biggest challenge was to accomplish all this while Martini continued to

use the Pessione complex as its blending and bottling plant.

Working with various creative partners, Pico was commissioned to

transform an area of the museum into a permanent presentation and

tasting space. Mandatory requirements included its future usability as

a presentation area by the Bacardi/Martini Sales and Marketing team’s

Beautiful Drink and Sparkling Wine training programmes.

“…Pico’s quality in delivering a showcase the client can be - and are -

proud of was absolutely excellent.” – Graeme Strachan, DrinkWorks

– Pessione, Italy

At last year’s Singapore F1 Grand Prix, Pico provided turnkey services

from creative concept, design and building to collaterals design and

production. Our other responsibilities here included RSVP, transportation and

hospitality suite program management for the Philip Morris M Lounge.

Over the three days it was open, the facility welcomed a total of 480

exclusive trade and consumer guests.

Our team’s additional key roles included ensuring a 5-star reception for

guests arriving at Philip Morris’s exclusive F1 Paddock Club. In addition

to design and outfitting, specific duties here included guest management

and operations. As passes were in short supply for the two locations

and three days, manpower was very limited and tightly knit well

planned co-ordination was essential.

One of the Lounge’s core requirement was a special indoor smokers’

room - a first for the Singapore Grand Prix. As the space provided

was never intended for smoking and actually had features in place to

prevent people from lighting up, ensuring the comfort of the majority

of non-smoking areas was hugely challenging.

Philip Morris M Lounge at Singapore F1 Grand Prix

Our teams were also involved in customising a comprehensive ‘goodie

bag’ including invitation cards and assorted freebies for attendees. Its

impact and exclusivity was further heightened by a personalised delivery

and RSVP process.

– Singapore

World Boutique 2011World Boutique 2011 spotted out the fashion trend of

every season. Hong Kong Fashion Extravaganza is one of

international fashion show. Every year, Hong Kong Trade

Development Council will invite various fashion brands

and designer to participate. This year, Keita Maruyama

from Japan, Doii Lee from Korea, Alex Wang from Beijing

China and Barney Cheng from Hong Kong were presented.

Other than construction of the setting, Pico was also

responsible for the model sequence, lighting and audio-

visual effects, fitting preparation, and even scouting for

the special performance of the entire function.

– Hong Kong, China

Hong Kong National Geopark Visitor Centre

While only measuring an ultra-compact 160-sq. m., Hong Kong National Geopark’s Visitor Centre for must provide a fascinating overview of the

Territory’s entire geological environment. In doing so, it is also required to encourage a greater interest in earth sciences and raise people’s awareness

of the need to preserve our geological heritage. Although initially opened in December 2009, 2010 saw the centre undergo a period of fine-tuning

before its re-opening last September.

In enhancing the facility, Pico was appointed to supply and install all graphics and interactive games machines both at Lions Nature Education

Centre and Geopark itself.

To maximise interest and awareness, our teams created an experiential educational path which lead visitors through various local geographical

landscapes. In addition to creating lifelike props, we also whetted visitors’ curiosity with colourful displays and ingeniously placed artefacts.

- Hong Kong, China

Hong Kong EcoPark Visitor Centre

Hong Kong’s Environmental Protection Department (EPD) public relations

and educational spearhead, the 1,000-sq. m. EcoPark Visitor Centre is

the territory’s first ever solid waste management showcase.

In appointing Pico to design and build the centre, EPD commissioned

nine different galleries with ceiling heights of between 2,500mm and

6,000mm. The facility also had to be big enough to accommodate 40

people at a time and sufficiently interesting to fully occupy attendees on

guided tours lasting up to 75 minutes.

Equipped with engaging, radio-frequency identification- (RFID-) enabled

exhibits such as life-size landfill diorama covering 148 sq. m., this is

probably Asia’s largest indoor landfill exhibit. Its interactive multimedia

exhibits, games and video presentations ultimately not only enhance

visitors’ awareness of environmental protection but also their under-

standing of municipal solid waste management. The primary aim is for

everyone to go home eager to live the 3R values of “reduce”, “reuse”

and “recycle”.

Local school teachers whose classes have visited the Centre were among

the many who phoned in expressing their gratitude for its positive impact

on their students’ environmental commitment.

- Hong Kong, China

Taiwan External Trade Development Council

Taiwan External Trade Development Council

(TAITRA) recently appointed Pico to handle

booth designs for not only PV Taiwan and

Food Taipei 2010, but also Foodex Japan.

Our teams also worked closely with TAITRA

at the 18th International Plastics and Rubber

Trade Fair and its recent series of Asiawide

Taiwanese Excellence expos.

Held every year, PV Taiwan brings the world’s

top solar companies to Taiwan. Our team’s

responsibilities here included the overall shell

scheme and public area decorations. We also

helped provide special designs for leading

exhibitors such as Ferro, SAP Solar, Staubli,

SVCS and long-term Pico partners, Oerlikon

and Sellingware.

Our designers’ expertise was equally apparent

at Food Taipei 2010. This time around, we

provided around 800 sq. m. of special multi-

dimensional designs for six national pavilions

and two commercial clients. Among them

were, Spain, France, Thailand, the Philippines,

Brazil, Macau, H&C Food Industrial and

Gourmet’s Partner.

The importance TAITRA places on promoting

Taiwan overseas can be seen from its involvement

in the Taiwanese Pavilion at Foodex Japan

2010. To maximise awareness, Pico chose

traditional architecture from southern Taiwanese

gourmet hub Tainan as its design motif. With

its inimitable red brick and earthenware

eaves, the final design greatly enhanced the

image of Taiwanese food for all who were

attracted to venture inside.

Taiwanese industries were also busy at the

national Pavilion at the 18th International

Plastics and Rubber Trade Fair or K Show in

Dussledorf.

In promoting Taiwan’s image, we chose a

contrasting black and orange colour scheme

to encourage visitors to check out the growing

strength of Taiwanese industries.

Last but not least was TAITRA’s six month-long

series of Taiwan Excellence projects across

four increasingly important cities in markets

such as Vietnam, Indonesia and India. In echoing

the events’ high-tech aims, Pico’s booth

outline was not only neat and dynamic but

also elegant enough to draw shoppers’ eyes

in malls.

- Germany, India, Indonesia, Japan,

Taiwan and Vietnam

Pico Quarterly Customer Satisfaction SurveyWe are sincerely grateful to all our clients who have taken time to participate in our recent on-line customer satisfaction surveys. The prizes for our

2010 forth quarter survey lucky draws went to Mr. Gary Kim of Drawing Box. Pico’s Corporate Customer Care Centre treasures every opportunity to

hear from valued clients like yourself. Should you have comments or suggestions you would like to convey to our senior management team, please

email your comments and insights to customer.care@hk.pico.com at any time.

New Volkswagen Phaeton Press ConferenceChina remains the German luxury car

industry’s biggest export market and

Dresden’s Glass Manufactory the place

where one of the world’s most premium

cars - the Volkswagen Phaeton is built.

Last June, Volkswagen further enhanced

its flagship brand’s world-class image by

presenting the Phaeton to the international

press in Sanya, China.

The Pico-built Volkswagen Pavilion in Sanya

ultimately proved to be a big hit with both

European and Chinese press and local

mainland dealers.

– Sanya, China

Please visit www.pico.com for more information.Edited, coordinated, designed and published by Pico Group. All rights reserved. No part of this publication may be reproduced in any form or by any means, including photocopying and recording without the written permission of the publisher. For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, or call us at 852 2665 0990, or email to corp.info@hk.pico.com.

2010 Pico Group Annual Awards Presented at 27th Pico International Conference

IMAGEMAKER // SPRING 20118

Last December saw some 250 delegates from all over the world descend on Macau for the 27th Pico International Conference. The three-day event

proved to be a very productive forum for exchanging views on corporate tactics and strategic developments while mingling socially in activities such

as the SL Chia Golf and Pico Group Treasure Hunt Challenges. The conference closed with an unforgettable awards presentation grand finale dinner.

Best Exhibition - Single-Stand CategoryStaubli at ITMA Asia 2010 – Pico Taiwan

Mubadala at Dubai Airshow 2009 – Pico Dubai

Best Exhibition - Multi-Stand CategoryVinexpo Asia-Pacific 2010 – Pico Hong Kong

Best EventHSBC World Golf Championship 2010 – Pico Shanghai

Best Museum & Themed EnvironmentHousing and Development Board Gallery – Pico Singapore

Best Interior & RetailMarina Bay Sands Integrated Resort Retail Mall Fit-Out – Pico Singapore

Best Conference & Show ManagementGlobal Travel & Tourism Summit – Pico IES Beijing

Best Brand Signage & Visual CommunicationMercedes-Benz – Albert Smith Beijing

Best Mega ProjectOil Pavilion at Shanghai World Expo 2010 – Pico Beijing

Pico Board of Directors - Project of the YearShanghai World Expo 2010 – Pico Shanghai

Most Innovative DesignAsfour Crystal – Pico Hong Kong

Dow at Chinacoat 2010 – Pico Shanghai

BUKSUK – Pico Shenzhen

Outstanding Account ServicingAndrew Ang – Pico Australia

Jessica Yang – Pico Beijing

Chim Wei Yee – Pico Singapore

25-Year Distinguished Service AwardChong Foh Lin – Pico Singapore

30-Year Distinguished Service AwardFlorence Tan – Pico Shanghai & Pico Taiwan

35-Year Distinguished Service AwardTian Kim Keen – Pico Singapore

Best ManagerVincent Cai – Albert Smith Guangzhou

Best OfficePico Shanghai

Pico Far East Board of Directors - Awards for ExcellenceMr Pised Chungyampin & Pico Thailand Team

Thai Teachers TV Project

Vincent Cai, General Manager of Albert Smith Guangzhou (left), receives the “Best Manager Award” trophy from James Chia, Group President of Pico

SL Chia, Founder of Pico (4th from right), presents the “Best Office Award” trophy to Florence Tan, Managing Director of Pico Shanghai and her team

Lawrence Chia, Chairman of Pico (left), presents the “Pico Far East Board of Directors - Awards for Excellence” trophy to Silchai Kiatpapan (middle), Chief Executive Officer and Pised Chungyampin (right), Executive Chairman of Pico Thailand