Chennai newspaper weekly ppt from 25th to 31st july -v1

Ad Trends For Chennai 25th to 31st July 2014

Ad Trend

25th July’14 Chennai TOI| Source TC&S

5% 7% 7%

32%

49%

0%

10%

20%

30%

40%

50%

60%

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size

NA =Not Applicable ( No Ad Position available as it is a Full page Ad )

38%

10% 10%

8%

8%

8%

5%

5%

5% 5%

Ad Trend-25th July

SERVICES ONLINE SHOPPING WEB TEXTILE & CLOTHING

EDUCATION HAIR CARE TELECOM PRODUCTS

AUTOMOBILES DURABLES MISCELLANEOUS

PERSONAL ACCESSORIES

5% 2%

12%

12%

20%

7% 5%

12%

7%

2% 2% 12%

Ad Position

BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE TOP CENTRE TOP LEFT TOP RIGHT

Ad Trend

17%

17%

11%

11%

11%

9%

9%

7%

4% 4%

Ad Trend-26th July

TEXTILE & CLOTHING REAL ESTATE SERVICES

DURABLES PERSONAL ACCESSORIES EDUCATION

HOUSEHOLD PRODUCTS ONLINE SHOPPING WEB TELECOM PRODUCTS

AUTOMOBILES


2% 2%

16% 16%

35%

29%

0%

10%

20%

30%

40%

BANNER BOTTOM FULL PAGE HALF PAGE QUARTER PAGE

SMALL

Ad Size


10% 2%

10%

24%

4% 6%

12%

16%

6%

8% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE TOP LEFT TOP RIGHT

Ad Trend

22%

14%

14% 11%

11%

8%

8%

5%

5% 3%

Ad Trend-27th July

EDUCATION SERVICES PERSONAL ACCESSORIES

HOUSEHOLD PRODUCTS PERSONAL CARE TEXTILE & CLOTHING

MISCELLANEOUS ONLINE SHOPPING WEB TELECOM PRODUCTS

FOOD & BEVERAGES


3% 11%

3%

21%

63%

0%

20%

40%

60%

80%

BANNER HALF PAGE NIL QUARTER PAGE SMALL

Ad Size

3% 3%

11%

11%

26% 13%

5%

11%

3% 3%

3% 11% Ad Position

BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NIL TOP TOP LEFT TOP RIGHT


Ad Trend

28th uly’14 Chennai TOI| Source TC&S

15%

8%

38% 38%

0%

10%

20%

30%

40%

50%

BANNER HALF PAGE QUARTER PAGE SMALL

Ad Size

8%

15%

8%

54%

8% 8%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT

BOTTOM RIGHT CENTRE CENTRE RIGHT


23%

23%

23%

15%

8%

8%

Ad Trend-28th July

EDUCATION SERVICES

ONLINE SHOPPING WEB M-COMMERCE

PERSONAL ACCESSORIES E-COMMERCE

Ad Trend

40%

16%

8%

8%

8%

8%

4%

4%

4%

Ad Trend-29th July

ONLINE SHOPPING WEB SERVICES

EDUCATION FOOD & BEVERAGES

DURABLES BANKING/FINANCE/INVESTMENT

M-COMMERCE PERSONAL CARE

TELECOM PRODUCTS


8% 4%

24%

64%

0%

20%

40%

60%

80%


Ad Size

4% 4%

28%

40%

8%

8%

4% 4%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT

CENTRE CENTRE RIGHT TOP TOP RIGHT


Ad Trend 3%

3%

13%

3%

20%

7% 3%

37%

3%

7%

Ad Trend-30th July

AUTOMOBILES DURABLES EDUCATION

HAIR CARE ONLINE SHOPPING WEB OTHERS

PERSONAL CARE SERVICES TELECOM PRODUCTS

TEXTILE & CLOTHING


3% 10%

33%

53%

0%

10%

20%

30%

40%

50%

60%


Ad Size

7% 3%

20%

27% 10%

13%

3%

3% 13%

Ad Position

BOTTOM BOTTOM BOTTOM LEFT

BOTTOM RIGHT CENTRE CENTRE RIGHT

TOP CENTRE TOP LEFT TOP RIGHT


Ad Trend 6%

31%

6%

19%

13%

6%

13%

6%

Ad Trend-31st July

AUTOMOBILES EDUCATION FOOD & BEVERAGES

ONLINE SHOPPING WEB OTHERS PERSONAL HEALTHCARE

SERVICES TEXTILE & CLOTHING

31st July’14 Chennai TOI| Source TC&S

6% 13%

81%

0%

20%

40%

60%

80%

100%

FULL PAGE QUARTER PAGE SMALL

Ad Size

6%

19%

44%

6%

13%

6% 6%

Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT

CENTRE RIGHT FULL PAGE TOP RIGHT


Weekly Ad Trend 3%

1%

5%

14%

2%

2%

4%

1% 67%

25th to 31st July

AUTOMOBILES BANKING/FINANCE/INVESTMENT

DURABLES EDUCATION

FOOD & BEVERAGES HAIR CARE

HOUSEHOLD PRODUCTS M-COMMERCE

OTHERS

25th to 31st July Chennai TOI| Source TC&S

4% 6% 9%

29%

51%

0%

10%

20%

30%

40%

50%

60%

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL

Ad Size

6%

1%

7%

15%

29% 8%

4%

11%

6%

1% 1%

3% 9% Ad Position

BOTTOM BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT FULL PAGE TOP TOP CENTRE TOP LEFT TOP RIGHT


Ad Trend For Services Sector

0%

5%

10%

15%

20%

25%

30%

Day wise Trend

15%

6%

12% 12% 12%

9% 9% 9% 9% 9%

0%

5%

10%

15%

20%

5 9 21 23 27 29 33 35 36 37

Page No’s

Top 10 Page no’s

27%

73%

Page Type

LHP

RHP 2%

9% 13%

29%

7% 2%

18%

2%

18%

0% 5%

10% 15% 20% 25% 30% 35%

BOTTOM BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

TOP CENTRE

TOP RIGHT

Ad Position


1st Rank

Ad Trend For Online Shopping Web Sector

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

9% 9%

13% 13%

9%

13%

9% 9% 9% 9%

0%

5%

10%

15%

20%

11 14 15 20 21 24 26 28 32 33

Page No’s

Top 10 Page no’s

3%

42%

32%

19%

3%

0%

10%

20%

30%

40%

50%

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT

Ad Position

52%

48%

Page Type

LHP

RHP


2nd Rank

Ad Trend For Education Sector

4%

50%

18%

4% 4% 4% 4% 7%

4% 4%

0%

10%

20%

30%

40%

50%

2 3 5 6 7 15 18 23 33 37

Page No’s

Top 10 Page no’s

7%

17%

34%

7%

17%

7% 10%

0%

10%

20%

30%

40%

BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE LEFT

CENTRE RIGHT

TOP LEFT TOP RIGHT

Ad Position 10%

90%

Page Type

LHP

RHP


3rd Rank

0% 5%

10% 15% 20% 25% 30% 35% 40%

Day wise Trend

Ad Trend For Textile & Clothing Sector

6% 6%

13% 13%

6%

13%

6% 6% 6%

0%

5%

10%

15%

20%

1 21 25 26 28 31 32 34 38 45

Page No’s

Top 10 Page no’s

11%

6%

11%

22%

6% 6% 6%

22%

6% 6%

0%

5%

10%

15%

20%

25% Ad Position

0% 5%

10% 15% 20% 25% 30% 35% 40% 45%

Day wise Trend


4th Rank

6%

28%

67%

Page Type

GATEFOLD

LHP

RHP

Ad Trend For Personal Accessories Sector

5%

10%

15%

20%

25%

30%

35%

40%

45%

25-07-14 26-07-14 27-07-14 28-07-14

Day wise Trend

10% 10% 10% 10% 10% 10% 10% 10% 10% 10%

0%

5%

10%

15%

20%

3 5 18 19 25 26 27 29 30 34

Page No’s

Top 10 Page no’s

31%

8% 8%

23%

15%

8% 8%

0%

10%

20%

30%

40%

BOTTOM RIGHT

CENTRE CENTRE LEFT

CENTRE RIGHT

FULL PAGE TOP LEFT TOP RIGHT

Ad Position

38%

62%

Page Type

LHP

RHP


5th Rank

Ad Size For Top 5 Sectors


0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

EDUCATION ONLINE SHOPPING WEB

PERSONAL ACCESSORIES

SERVICES TEXTILE & CLOTHING

19%

2%

15% 22%

17%

28%

6% 15%

58%

17%

72% 74% 69%

40% 44%

SMALL

QUARTER PAGE

HALF PAGE

FULL PAGE

BANNER

Top 10 Page Genre For Services & Online Shopping Web Sectors

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

VARIETY CITY NEWS

WINE & DINE

GENERAL BACKBEAT MUSIC CINEMA ART & CULTURE

Services

0%

5%

10%

15%

20%

25%

30%

Online Shopping Web


Top 10 Page Genre For Education & Textile Clothing

0%

10%

20%

30%

40%

50%

60%

70%

80%

CITY NEWS VARIETY GENERAL NATIONAL NEWS

SPORTS NEWS

WINE & DINE

Education

0%

5%

10%

15%

20%

25%

30%

Textile & Clothing


Top 10 Page Genre For Personal Accessories Sector

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Services


Get more updates

To know more please call

+91-804538-20-20

www.thereforeindia.com

[email protected]

http://goo.gl/hky2fu

http://goo.gl/d0V2Vq

http://goo.gl/zsJmEU

About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

You Plan Therefore You Succeed

Thank You

Disclaimer

Disclaimer:The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

Marketing

Chennai newspaper weekly ppt from 25th to 31st july -v1