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When was the last time you did something for the first time?
You will at &THEN.The ANNUAL EVENT of the DMA.
...
visionary
brilliant
UNEXPECTED
BLAKE MYCOSKIEFounder of TOMSMonday, October 5
KEVIN ROBERTSExecutive Chairman, Saatchi & SaatchiMonday, October 5
JON IWATASVP Marketing, IBMTuesday, October 6
GOO GOO DOLLSPrivate Concert Exclusively for &THEN AttendeesMonday, October 5
insightful
FASCINATING & FAR-REACHING
Keynotes from three of marketing’s hottest change-makers. Plus an unexpected performance by the Goo Goo Dolls.
& WE’RE NOT DONE YET! Stay tuned for additional keynotes, panels, mashups, and more…
Join us at &THEN, in Boston - October 4–6, andyou will do something you have never done before.
&THEN is a total reinvention of the DMA Annual Event. It will challenge everything you know about marketing—from the way you
learn about it, to the way you apply it at a higher level.
&THEN delivers a next-generation marketing experience for a new generation of marketers—you. It is an open celebration of marketing passion–across every platform–and for every brand
to join in.
&THEN THE DMA ANNUAL EVENT DISRUPTED
Register today at andthen15.orgSave up to $500 off on-site rates. Register by July 31.
We are DMA. And this is ourannual EVENT.
this is &THEN.
THENA DMA EVENT
THE GLOBAL MARKETING EXPERIENCE OCT 4-6, 2015
BOSTON
Built by marketing experts and delivered by highly trained speakers who are out in the field every day, each session at &THEN will leave you feeling inspired, connected and prepared to take action.
SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY
JULY 31, AT: ANDTHEN15.ORG
& 195+ hands-on workshops and sessions
&THEN PROGRAM
Where marketers get inspired to make an impact.Plot your journey using six easy-to-navigate tracks. &THEN dive deeper to discover themes you can follow from inspiration, through ignition each day.
CONTENT & CREATION
Where left and right brains collide.Ignite your creative side with new ways to inspire, connect and engage. &THEN discover how to produce and execute content for deeper engagement.
DATA & ANALYTICS
Where it all begins.Start thinking of smart—not big—data. &THEN understand customers using actionable, proven insights only possible with intelligent, analytical thinking.
ENGAGEMENT & EXPERIENCE
When customers become advocates.Engage customers where they are—on screen and off. &THEN create relationships from experiences that shape their understanding of your brand.
INTEGRATION & ATTRIBUTION
Where 1 + 1 = 5.Amplify your marketing with tailored messages precisely where your customers are. &THEN quantify what works for better-educated investment decisions.
STRATEGY & BRANDING
Where the ethereal is revealed.Arm yourself with an arsenal of new technologies for exponential bottom-line impact. &THEN dive into more innovations coming in 2016 and beyond.
AN EPIC MASHUP
From figuring it out to getting it done, &THEN delivers more than the same old conference experience. Advanced MarTech solution providers featuring the biggest names in programmatic, digital, print, social, design and beyond – combined with hands-on workshops hosted by experts – will propel your business forward.
THE HUB is the sweet spot of the &THEN experience. It’s where exhibits are located, TED-style talks take place, team zones are provided, and high-energy networking happens. Special events engage attendees in new ways.
THE HUB
Industry innovators and thought leaders gather around timely business topics in a multimedia environment. Highlighted by keynotes from Blake Mycoskie – TOMS, Kevin Roberts – Saatchi & Saatchi, and Jon Iwata – IBM, the INSPIRATION ZONE is invigorating. Stay tuned for even more thought leader additions!
“A-list” executives from Loews Hotels & Resorts, OgilvyOne, 360 Live Media, Ad Agility, and others, curated five innovative content delivery styles, six topic tracks and three learning tiers to ensure learning at all levels.
Topic Tracks • Content & Creative• Data & Analytics• Engagement & Experience• Integration & Attribution• Technology & Innovation• Strategy & Branding
Learning Tiers • Pioneer• Apprentice• Authority
Many companies bring their entire teams. The TEAM ZONE and the MEET-UP ZONE offer space to meet, share session updates and schedule partner meetings. Participants can leverage these zones as their connection point throughout the day and then get right back to learning new things.
SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY JULY 31, AT: ANDTHEN15.ORG
CONTENT LABS
TEAM ZONE/ meet-up zone
INSPIRATION ZONE
&THEN NETWORKINGTHAT BUILDS NET WORTHIf you could have a conversation with the brightest minds in the marketing world, what would you say? &THEN is a hub for innovators, makers, and doers who love to share ideas.
REGI-CEPTION—THE ULTIMATE NETWORKING FORUM
&THEN transforms the registration process into the ultimate networking experience. It’s a dynamic time to meet your fellow marketers, take photos and relax in a casual but energetic atmosphere. Enjoy scheduled live-music performances, food, drinks and more—instead of standing in line.
Sponsored by Selligent and featuring &THEN ambassadors, this redesigned event will be the
most exciting registration you’ll ever take part in!
PEER-TO-PEER NETWORKINGSix Community Breakfasts designed
for marketers who specialize in Analytics, Data and Integrated Marketing.
Four Networking Lunches designed
for Young Marketers, Women in Marketing, Boston-based Marketers
and International Marketers.
SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY
JULY 31, AT: ANDTHEN15.ORG
DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMINGWhat will you discover? The choice is yours. &THEN is the only experience that immerses you
in the latest information across the entire marketing field. Built by marketing experts and delivered by highly trained speakers who are out in the field every day, each session
at &THEN will leave you feeling inspired, connected and prepared to take action.
Content & Creation
INSIGHTIncrease Your Creative Thinking?
Content Augmentation: How to Mix Content across Channels & Platforms
IDEATION
A Roadmap to Results-driven Creativity Creative Agility: Responding in Real Time
Creativity on a Budget SPONSORED SESSIONSetting Yourself Up for Creative Success: Productivity & Efficiency
Content Do’s & Don’ts How to Make Your Brand Story Pop across Different Channels
Content for Seemingly Content-unfriendly Products
Case Study: “Sound of Honda” Campaign
IGNITION
Is Your Data Accurate Enough for Your Creative?
Mobile, Beacons & Creative Content Execution
Social Media Successes & Failures in 2015
How to Use Social to Affect Your Bottom Line
Concentrating on the Detail: Copy & Color Choice
The Next Generation of Creatives
Figuring Out Your Content ROI
The Pros & Cons of Automated Content
Adding Video Content to Your Mix
Creative Workshop Content Opportunities in Retail Winning an ECHOTM Award
Sponsored by
DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMINGData & Analytics
INSIGHT
Tech Update: What Technology Can Do for Your Data and Analytics
Combining the Digital & the Physical: Financial Services Panel
IDEATION
Reporting Back: How to Build a CMO Dashboard
Maintaining Your Reputation All along the Customer Journey
Cross-device Attribution: Understanding User Behavior and Mobile Measurement
Viewability in Real-Time Buying: The Good, the Bad & the Ugly
How to Use Online Information for Offline Campaigns How Data Fuels Programmatic
Collecting Real-time Behavioral Data Utilizing Agency Data
IGNITION
What Metrics Does Your Boss Care About?
Analytics in Retention and Win-Back
Enhancing Your Customer Experience with Predictive Analytics
Preparing for Big Data: How to Set Yourself Up for Analytic Success
Tracking the Customer Journey
Maximizing Marketing Automation ROI
Maximum Gains for Minimal Budget: Data Management on a Shoestring
Add Research to Data for Improved Relevance
Is Programmatic the End of Marketing as We Know It?
Actionable & Flexible Data for Dynamic Customer Experiences
Finding Insights for Omnichannel Success
Using Data & Analytics in Ecommerce
DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMINGEngagement & Experience
Integration & Attribution
INSI
GHT The Importance of Emotion & Context in
Customer Experience Mobile Is the Keystone for Integration
The Intersection of Technology & Experience: Engagement
Precision Attribution: Game-changer or Pipe Dream?
IDEA
TION
7 Decision Science Secrets that Drive Online Behavior
Getting Your Agencies & In-house Teams Working Together
American Express: Improving Your NPS and Developing Seamless Experiences
SPONSORED SESSIONPrint’s Not Dead: Why Mail Has a Crucial Role in Your Mix
Tracking Engagement in Social/Mobile Crate & Barrel: The Impact of Branding on Sales
Uber’s Frictionless Engagement What Are the Right KPIs?
IGNI
TION
Using Behavioral Data to Offer Real-time Rewards that Matter
Marketing to Women
Preparing to Integrate: Mapping Your Customer’s Experience
Differentiating with Content: Staying True to Your Brand across Channels
Measurement 2.0: Measure Advocacy & Downstream Revenue
Focusing on Value: B2B’s Move Away from Products to Problem Solvers
Integrating on a BudgetBest Practices for All the Channels in Your Mix
The Essential Use of Social in Customer Support
Mobile Experiences: The New Rules
Understanding Emotional Needs through Research
Have You Accounted for the Sales Team in Your Attribution?
Gamification Is Your Next Marketing Strategy
Augmented & Virtual Reality: Emerging Technology Payoff
Do I Have the Right Technologies to Measure Attribution?
Preparing for Success: Flexibility to Make Insights Action-able
Sponsored by
DESIGNED FOR MARKETERS BY MARKETERS
&THEN PROGRAMMINGStrategy & Branding
Technology & Innovation
INSI
GHT
Disrupters & Industry Changers: How T-Mobile Flipped Over the Apple Cart Taking Advantage of the Programmatic Revolution
Marketing Is Dead… Long Live the Experience Innovating for the Customer
IDEA
TION
Changing Your Strategy: Vistaprint’s Move to Brand Marketing
SPONSORED SESSIONMarketing Automation and Mobile Apps
The Essentials of Journey Planning & Mapping
Social Media: Reaching the New but Fickle Demographics
The Effect of Company Culture on the Brand
The Increasing Cross-Pollination of Marketing & Engineering
Humanizing Your Brand: The GE Success Story The Digital Marketer’s Hot or Hype Index
IGNI
TION
Blurring the Lines between Demand & Brand Marketing
The Essential KPIs for Brand vs. Demand Reporting
Relevancy & Retargeting: A How-To
Programmatic: What’s Possible & How to Make It Happen
Aligning Your Marketing & Business Objectives
Managing Multi-agency Solutions
Adjusting Your Content for Rented vs. Owned Space
How to Extend a Comment to Deeper Engagement
Regional Strategy in a Global Brand
“Fail Fast”: Building Agility into Your New Technology Strategy
Designing an A-grade Customer Experience
Everything You Need to Know about Responsive Design
Navigating Engagement throughout the Customer Lifecycle
Sales Enablement: Don’t Forget the Human Touch in Sales & Marketing
What Can the Experienced Marketer Learn from Millennials?
Mobile: Evaluating Its Ever-changing Effectiveness
Sponsored by
SPECIAL FEATURE PROGRAMMING
Strategic Summit This closed-door session for marketing executives (VP and up) candidly explores market risks and personal perspectives on trends. The Summit host brings together a series of peer-to-peer conversations between high-level executives on the stage and the audience. Content includes emerging issues and advanced topics, to prepare and inspire you to handle the shifting landscape. 2015 International ECHOtm AwardsAs the premier direct and digital marketing competition, the International ECHO™ Awards honor the world’s best marketing campaigns. From strategy, creativity and results, no other competition looks at marketing in such totality. That’s why no other awards competition is so important to showcase your skill as a marketer.
Impact Sessions - Hub Studio StageDelivered in a dynamic format, the Impact sessions are designed to spark engagement in an environment full of compelling distractions. The unique short format is a perfect setting to complement a high energy level. Experience StagesLocated at the front of the Experience Zone, the two Experience Stages are designed to feature solution providers and their products - matching learning from workshops and sessions.
Ask an Expert/ASK A MILLENNIAL1:1 appointments provide intimate access to subject matter experts and up-and-coming millennials from prominent marketing agencies and brands.
Seminar SeriesThese moderated lectures are for an advanced audience. Curated to have a global reach, professors from Harvard, Babson and Boston University will deliver presentations on topics like entrepreneurship and branding, competitive positioning, and partnership development. &THEN Boot CampFocusing on fundamentals, this workshop prepares marketing’s next generation for issues impacting today’s organizations. Topics like Marketing Strategy, Consumer Behavior, Segmentation and Targeting, Brand Management, and Promotion Strategy cover ground for an audience newer to the field and eager to hone its skills. As an added benefit, Boot Campers will receive a complimentary invitation to the Young Marketers Lunch on October 5th.
SPECIAL FEATURE PROGRAMMING
SAVE UPTO $500 OFF
on-site rates when you register by JULY 31, AT: ANDTHEN15.ORG
READY TO JOIN THE &THEN MOVEMENT? Just select the experience that’s right for you, at
ANDTHEN15.ORG
ALL ACCESS$1195
(Starting at)
INTERNATIONAL$1095
(Starting at)
EXPERIENCE ZONE$495
(Starting at)
Learning Is Better When You’re Together Bring Your Entire Team
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