Character Branding

The Six Cornerstones Of All Successful Brands

(Part 1 of 4)

Jim SocciArtistic Toy, President

“Inspiring the use of Plush Toys In Advertising”

Dr. Gary KaskowitzMoravian College

“Live, Learn, Enjoy.”

What you will learn in the next 60 minutes:

1. Common Branding Misconceptions2. The three purposes of brands3. Practical examples of good branding4. Use branding knowledge to help you5. The 6 traits of successful brands.

Problems facing your Clients:

1. Divided Attention2. Shrinking Budgets3. Market / Economic Uncertainty4. Identity Crisis!

Problems facing Promotional Consultants

1. Time for creativity2. Time with decision makers3. Shrinking Margins4. Identity Crisis!

Brand Myths Facing Your Client

1. Understand Promotional Products Role in their Marketing, Advertising, and Branding.

2. Their customers think logically.

3. Need a lot of money to build their brand.

4. Understand the business that they are in.

Brand Myths Facing You

1. Promotional Products = Branding2. Marketing = Branding3. Advertising = Branding4. Understand the business you are in.

The Real Purpose of Brands

1. Identify2. Differentiate3. Build Value

What is a Brand?

1. It has a Purpose2. Always Changing, Never wavering3. Helps buyer make decision quickly

Successful Brand Example

Successful Brand Example

Successful Brand Example

Branding Knowledge That Helps Me

1. Commit to empowering purpose2. Tell a good story3. Keep it simple!

6 Traits of Successful Brands

1. Belief in themself2. Audience understanding3. Role identification4. Aspiration delivery5. Congruence of tactics6. Kindle a community.

Frequently Asked Questions Q & A Session

1. Can I get a copy of presentation? 2. Where can I get more information on Branding?3. How can I get a copy of Gary’s Book?4. Why are Character’s important in Branding?5. When is the next webinar?

For Additional Information

Gary Kaskowitz – gkaskowitz@moravian.edu484-553-1249www.garykaskowitz.com

Jim Socci – jsocci@artistictoy.com 484-788-0888 x101www.artistictoy.com