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Create Your Own Character In The Market Place
Character Branding Webinar 4 of 4
Meet Your PresentersGary Kaskowitz, MBA, Ph.D.
Jim Socci, CPA, CASArtistic Toy, President
Marketing Strategist, Author, SpeakerAssociate Professor of Management,Moravian College
What You Will Learn in the Next 60 Minutes
• Introducing Character Into Your Brand
• Selecting Characters For Clients
• Character Branding Presentation Ideas
WEBINAR 1- Purpose of Brands
WEBINAR 2- Speaking Clients Language WEBINAR 3- The Power of Story
Quick Re-Cap
Questions We’ve Been Asked
• How does a Product salesperson transition to selling brand?
• How do I select a character for my client?
• My Client doesn’t have a life changing story, now what?
Applied Example
Teddy Bear Tosshttp://www.youtube.com/watch?v=iEfBJ7gbr4Y&feature=share&list=UUKL17jvZjPNdOLb29YAYeAA
Applied Example
Game Day Give Away
A Little Bit More Background
• Basic Character roles you can adopt• Brand Agents and your story
Action Steps
• Make your brand stand for something• Use existing stories where possible• The 5-minute story creation tool
Attendee Pulse
• Have you attended any of the previous 3 Character Branding Webinars?
• What interests you most about Character Branding?
• Is there anything holding you back from talking Character Branding with clients?
Looing for the Short Cut
Special Offers!
1. Artistic Toy Character Marketing Sales Playbook
2. Dr. Kaskowitz’s 12 Months to Branding Success Program Action Guide
