1. Chapter 5: Social CommunityBy: Nare Novshadian, LaurenBartlett, & Amanda Leaird

2. People have really gotten comfortable notonly sharing more information anddifferent kinds, but more openly and withmore people. [This is a] social norm that hasevolved over time.Mark Zuckerberg, President and CEO of Facebook 3. What Are Social Communities? The attachment to those groups who we shareexperiences and interactions through, whether they arestrong or weak create a community. These are mainlygroups of like-minded individuals contacted by onlineinteraction. Through these communities people sharePersonal valuesCultural valuesBusiness goalsAttitudesWorld views 4. Social Profile Skins/themes-Personalize your profile, these arevisual elements people use to change the theaesthetic of a web page Identity cardSocial version of a business card(LinkedIn) Badges people can embed in emails and onwebsites to share their contact information 5. Activities in Social Networks Directed Communications 1-to-1 interactions ona social network between two usersDirect messages (the email of social communities) &instant messageDunbars Number Most people can maintain onlyaround 150 meaningful relationships, online and off.5,000 followers, how many do you really know? 6. Key Terms NudgeReminds someone to socialize When we click POKE on Facebook Social Sharing When we click SHARE onFacebook Secondary Content RETWEETS onTwitter, LIKE on Facebook 7. Paid Media Social ads are online display ads that incorporateuser data in the target of the ad and enable someform of social interaction within the internetpage the user is on This helps track the progress of that product More common forms of paid social media are:- Facebook ads- Promoted tweets- Linkedin ads 8. MTV defines catfish as:To pretend to be someone youre not online byposting false information, such as someone elsespictures, on social media sites, usually with theintention of getting someone to fall in love withyou This recognizes false online identities as a newphenomenon. 9. Welcome to reality 10. Works Cited Cohen, D. (2012, December 22). Facebook Promotes Poke With Message In IPhoneApp. Retrieved November 1, 2014, from http://allfacebook.com/poke-promo-message-iphone_b107392 Joost, H. (2010, January 22). Https://www.youtube.com/watch?v=ZgZaNDNY4ZE.Retrieved November 1, 2014, fromhttps://www.youtube.com/watch?v=ZgZaNDNY4ZE Tuten, S. (2013). Chapter 5 Social Communities. In Social Media Marketing (p. 228).Saddle River: Pearson. The Social Media Generation Problems and Reality. (2014, June 24). RetrievedNovember 1, 2014, from https://www.youtube.com/watch?v=UGySZMlFwYg