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Should You Be Worried?
• Millions spent building STRONG brand
• “Approved” materials make it even stronger
• Channel partners are doing their own thing
• Can’t manage it without an army of help
• Great brands can vaporize overnight
What is the Answer?
Manage
Your
Channel s
Grow Your Sales
Protect Your Brand
The Solution is Here…
Channel Marketing Portal
Tightly Control Your Brand, Messages, and Offers; While Empowering Your Channel Partners to Market Aggressively Using Corporate Approved Materials.
Army of staff not requiredAutomation gives you POWER!
Select FeaturesSubmit Orders- eCommerce- purchase order- corporate accountManage Responses- capture responses- track response rates- targeted micro-siteStore Documents- multiple formats- multiple versions- production/non-productionCreate Documents- custom upload (Word/PDF)- template driven- online editingManage Lists- import, export, sort, de-dup- merge, compare, search- do not mail (master)Purchase Lists- TransUnion- Acxiom/D&B- custom sourcesTrack Product ion- processed- printed- mailedTrack History- order details- production files- duplicate receiptsIntegrate Externally- manufacturing- accounting- CRM
www.cendix.com
CX
mailinglists
3 rd partylists
responselists
CRM
DMportal
query verify commit fulfillsnap-in
response micro-site
DMresponse
electronic orpack & ship
capturelead
list manager
printmailtrack
controlpanels
automated
Webresponse
(public Internet)
prospect
merchanttelephoneresponse
intelligent mail
futuretransact ion
leadnurtur ing
Channel Marketing Portal
video survey landing TBD TBD
System OverviewHighlights & Capabilities
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
Marketing CollateralCollateral Libraryportal definedcategories
visual layoutdefine personalization
templatelibrary
user view administrative tools
Marketing CollateralManaged Personalization
portal definedcategories
controlledpersonalization
production proofreal-time
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
System OverviewHighlights & Capabilities
Direct Mail MarketingLoad Mailing Lists
APIclientupload
Acxiom
D & B
Portalcustom
externalportal
custom listrequest
Credit scored data (Experian, TransUnion, Equifax) also available
Direct Mail MarketingManage Mailing Lists
delete export de-dup
merge compare search
+ Global or Local Do Not Market (DNM) List
Direct Mail MarketingLaunch Campaigns
approveproof
submitorder
trackcampaign
selectlist
selectdocument
documentlibrary
portal definedcategories group
corporate
usercustom
sharing/scope
administratoror user loadtemplates
PDFMicrosoft Word
Direct Mail MarketingLaunch Campaigns
approveproof
submitorder
trackcampaign
selectlist
selectdocument
list manager oruser upload
intelligentinteractivelist mapping
Direct Mail MarketingLaunch Campaigns
approveproof
submitorder
trackcampaign
selectlist
selectdocument
selectlist
native Wordmail-merge
real-timeproductionproof (PDF)
view imageopen PDFemail PDF
Direct Mail MarketingLaunch Campaigns
approveproof
submitorder
trackcampaign
selectlist
selectdocument
mailingschedule
mailingoptions
paymentreceipt
sales ordercorporate accountpromo codesco-op funds
electronic
Direct Mail MarketingLaunch Campaigns
approveproof
submitorder
trackcampaign
selectlist
selectdocument
production tracking
processed -> printed -> mailed
intelligent mailbarcode
deliveryreports
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
System OverviewHighlights & Capabilities
Other Items
• Advertising guidelines
• Training videos
• Logo items
• Seminars
• Plus…
Automate ANY Marketing Program!
Marketing Collateral
Direct Mail Marketing
Other Elements
Channel Management
System OverviewHighlights & Capabilities
Channel ManagementCapture Responses
Portal Capture (CRM push - optional)
LeadTracker
PURL’s
Channel ManagementReal-time Reports
Channel
Activity
Production
Statistics
Relax, the Solution is Here…Relax, the Solution is Here…
Channel Marketing Portal
Tightly Control Your Brand, Messages, and Offers; While Empowering Your Channel Partners to Market Aggressively Using Corporate Approved Materials.
Automation gives you POWER!
