Date

Click to edit Master title styleClick to edit Master title styleYou’re only as good as your programs

Sarah Kelly and Indra Kurzeme

What do we do and why?

• Share Victoria’s stories

• More than 60,000 followers

• What? Conversations

• How? Collection & program magic

• Guided by:

80 % content - 20% promotion

P–3

2014 in numbers

50% increase in total social followers from 2014-15

Reached more than 2 million Facebook newsfeeds in 2014

Average Facebook post reaches 3,500 newsfeeds

16% Facebook engagement in 2014

Tweeted 1,836 times in 2014 (five per day)

2.5% Twitter engagement

@Library_Vic Instagram community grew by 980%

Street history

From Copernican to cats

#LibraryShelfie

eResources

Digital image pool

Customer service

Promoting programs

The basics

80/20 rule

Understand the platform

Schedule

Photography (no stock excuses!)

Small budgets = Big results

Get creative

ADVERTISING#HearThePeopleSing

GET CREATIVE#WhiteNightMelb

P–16

PREPARATION#WhiteNightMelb

EXPERIENCE #BohemianMelbourne

You’re only as good as your programs

What makes a great program?

Pre Program

Thank you for the opportunity to attend the Type Design Workshop at the State Library of Victoria. I consider myself privileged as I could see many more people trying to join and not being able as you were fully subscribed. Your welcome and introduction of the night and expectations was clear.

Program experience

 Paul Hanslow is a very effective and

knowledgeable presenter. He was professional and engaging. The interactivity among participants was total. The trouble shooting assistance of Simmone was great. I applaud the ease and simplicity of engaging with the technology – no problems with the AV projection, convoluted logins, program crashes, etc. It is also good to be able to access the PDF of the presentation; it is a great memory jogger with the right amount of information

 .

Post Program

 During the workshop I was

able to create some characters, save the files and even generate the font set (albeit not complete) and install it. I walked away very pleased to have attended. Do not regret my travelling from Geelong – You delivered in all accounts.

Bohemian Melbourne

State Library Victoria Vision

Being a place where all Victorians can discover, learn, create and connect; a cultural heritage destination for Victorians; and a leader in the discovery of information, enabling the generation of new knowledge and ideas.

White Night Melbourne

Community Engagement Goal

Grow lifetime engagement by extending participation and strengthening connections.

Community Programs Goal

We actively seek to bring people together and connect all Victorians with the Library – its people, collection and space – through inspiring programs.

Program focus areas

• Promote our unique collections• Be a catalyst for ideas, discussion and debate• Promote reading and literacy• Provide leadership to develop the Library sector

Liberty of the Press

Priority segments for programming

• Young learners and families• Creatives• Culture Seekers• Culturally and Linguistically Diverse communities

Program Selection and Development

Evaluation

Thank you

www.slv.vic.gov.au

@Library_Vic

@Library_Vic

/statelibraryofvictor

ia