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sameer-mathur
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Company can
WHY
INNOVATE
OR DIE
• Changing Consumer’s Needs
• Shortened Product Life Cycle
INNOVATE
OR DIE
• Increased Competition
• New Technologies
Marketing PARTNERSHIPS
(funds)
Socio Economics & Govt. Constraints
Shortage of Ideas
Challenges In
Complete New
Innovation
Incremental
Innovation
Is variations on a Core Product
CHALLENGES:
Shorter Required Development Time
Interim Solution is Difficult
Disruptive Technology
Shorter Product Life Cycles
Causes……
• Market Research (fragment & size)
• Developmental Cost & Design
• Advertisement & Price Estimation
• Launch Timing
Causes……
CHALLENGES in N
ew P
roduct
Development
Innovation is
Necessity
Incremental
Innovation
New Product Failure