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Marketing Got ComplicatedChallenges (and Opportunities) for Marketers at Mid-Sized Companies
@DNNCorp | #SimplifyMktg
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The Report
February 2014 survey of 300 marketers at mid-sized companies (50 to 5,000 employees)
The 15-page report contains data, charts, detailed findings and recommendations
In today’s webinar, an expert panel will share their insights and solutions related to the findings
Also available on the DNN website. Use this link: http://bit.ly/simplifymktg-rpt
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
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Sandra Zoratti#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Read Sandra’s book:Precision Marketing: Maximizing Revenue Through Relevance
http://www.amazon.com/Precision-Marketing-Maximizing-Revenue-Relevance/dp/0749465352
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Ian Gertler#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Learn more about Ian:http://www.symplegades.com/
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Jeff Korhan#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Read Jeff’s book:Built-In Social
http://www.amazon.com/Built-In-Social-Essential-Marketing-Practices/dp/111852974X
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Scott Wilder#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Learn more about Marketing Nation:http://www.marketo.com/marketing-nation/
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Topics: Panel Discussion
1. How to combat Content Shock (content marketing)
2. How to manage a growing number of Marketing technologies and vendors
3. How to manage Marketing priorities
4. How (or why) to deploy online communities
5. How to achieve objectives with modest budgets and resource constraints
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
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1) Content Shock#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
79%72%72%
Mark Schaefer’s Content Shock blog post: http://www.businessesgrow.com/2014/01/06/content-shock/
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2) Marketing Solutions
50 to 99 100 to 499 500 to 999 1,000 to 5,000 Total0%
10%
20%
30%
40%
50%
60%
70%
80%
4% 3% 2%
63%
49%
38%
25%
43%
33%
47%
62%
75%
56%
Number of Marketing Solutions in Use vs. Company Size
None 1 to 4 5 or more
Total Number of Employees
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
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4) Online Communities#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
What are your organization’s plans for implementing your own online community?
N=300
We currently have an online community implemented. 35%
In 2014 42%
In 2015 13%
In 2016 or later 2%
We have no plans to implement an online community. 8%
Total 100%
90%
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5) Budget and Resources#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Photo source: User Jodalo on flickr.
Marketers at Mid-Sized Companies
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About DNN#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Visit our website to learn more about our suite of Marketing solutions:http://www.dnnsoftware.com/solutions
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Closing Thoughts#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Closing thoughts from our panel in 140 characters or less. Tweet the ones that resonate with you (include #SimplifyMktg in your tweet)
Photo credit: Anthony Quintano on flickr.