By:-Niraj Kumar

Why Chai Point?• “India runs and lives on tea and it is second in

terms of productions and the consumptions in overreaching productions .”

• “India is the place where in office ,collage ,meeting etc. have tea break not a coffee break.”

• Tea is something you drink at home.• Unlike coffee there are very few tea bars that are

devoted to culture of tea.• As of today there are over 1870 cafés in the

country .In comparison there are just 41 tea cha bars in india.

Chai Point Founder:-Amuleek Singh Bijral• He is a graduate of the Harvard

Business School• While he was pursuing MBA at

Harvard University he made a decision to open outlets in India that served “Chai” in a clean environment.

• Its ironic that a good cup of coffee is easier to find that a good cup of Chai in a Chai drinking nation like India.

• Chai chains attracts a miniscule crowd compared to coffee chains

Mission • To deliver a perfect cup of Chai that inspires

perfection and fuels progress in every Indian• Success isn’t about how much Chai we sell, but

how many days we brighten for our customers.• “We make our niche within the hustle and bustle

of everyday life so that the tempting whiff of our freshly brewed Chai inspires you to stop, sip, and start again.

Pillars of Chai PointCustomer Sales(S)

Quality of Chai(Q)

Customer Services(C)

Cleanliness(C)

Ethics & Environment(E)

Chai Point Route Map• 2009• ”Chai needs a global brand “-The idea surfaces• 2010• Ideas meets reality –First Chai Point store opens in

banagalore.• 2011• Total 10 Chai Point Store opens in Bangalore. • ”Mountain Trail Acadamy takes root-Training curriculam &

programs for authentic brewing of Chai”• 1 million chai glass sold at chai Point• Chai Point introduces Vada Pao,Samosa

Route Map:-• 2012• Chai Point starts running on cloud-Triumvirates of sms -mobile, prepaid &

retail POS system.• India runs on Chai Prepaid card launched across all stores • Store opens in New Delhi• 2014• Saama Capital invest $2m in series A• Chai on call launched ,Website & Mobile App launched• 2015• Fidelity invests $10m in series B• 2016• Prioritea mobile wallet & Reward program launched• Boxc.in launched

Reality • Chai Point's Founder & CEO,

Amuleek Singh Bijral, currently has an approval rating of 93%. 

• Chai Point has an estimated annual revenue of $7.5M. 

• Chai Point's primary competitors are Chaipatty, Chaayos and Udyan Tea.

Store location in india

Bangalore

Mumbai

Pune

Delhi(NCR)

Hyderabad

Technology & Innovation• A cloud-based platform,

SHARK allows for fast and seamless integration of billing and tracking across all Chai Point outlets, through mobile payment and Wi-Fi based setups.

• The software integrates warehouse and suppliers with the point of sales so that future demands can be predicted.

• This also enables real-time monitoring of the performance of a retail outlet in any region or location.

Internet of Things•  The country’s first IoT enabled freshly

brewed Chai dispenser. • Designed to fuel productivity and inspire

perfection in working professionals, each cup of chai is freshly brewed with completely natural ingredients.

• The IoT capability makes it easy to keep track of logistical details through a centralized dashboard - from the number of cups of chai that have been dispensed to servicing needs or ingredient refills.

• Not just that, the dispensers are capable of payment gateways integration.

• Combining quality and taste, Chai Point’s boxC.in is intelligent, connected, easy to use and guarantees a perfect cup of chai designed to fuel a workday.

Heat-retaining disposable flask•  The first company in India to deliver a

hot beverage to your doorstep. • Designed painstakingly to meet highest

quality standards, the flask solved the issue of delivery of hot Chai without compromising on taste and quality.

• Available in Uni (250 ml), Mini (500 ml) and Major (1 litre) variants, the first of its kind product retains heat for 45-60 minutes.

• Despite being a use-and-throw flask, all five layers of the pouch are approved for food industry usage with the innermost layer being certified free of harmful BPAs.

Mountain Trail Academy• Mountain Trail Academy (MTA)

provides training and information about the culture and experience of tea around the world.

• As a place where the passion for tea combines with the traditions around it with an added dose of innovation, the training centre is responsible for sourcing, training, testing and certification of all employees at Chai Point. 

Clean Earth• Chai Point’s delivery fleet, the Green T-

Brigade consists of over 80 all-electric scooters. Deployed across all cities where Chai Point is present, the fleet saves fuel and contributes positively to keeping air pollution levels low around all its locations.

• Chai Point’s pathbreaking innovation— the heat-retaining disposable flask has been designed to meet highest quality standards and is completely recyclable

• Chai Point is the first food & beverages company to introduce 100% biodegradable packaging.

Internet And Social media

Social media report

Website test

Mobile app- Android

IOS-App