TAKES FROM CES 2014#CES2014MCCANN

Jeff Joseph / @jajosephCES VP Communications and Strategic Relationships

“The global stage for innovation, where the most innovative brands launch their products”

WHAT IS CES?

BlackBoxhttp://blackbox.!eishmanhillard.com

SOME NUMBERS

37football"elds

20K+new products

150Kattendees

1.2Mtweets

4.5billion reached

4days

WHAT’S THE BUZZ FOR 2014

•Internet of everything aka IoE•Wearable tech beyond watches•Streaming interactive content•Android 4G connected cars•UHD TVs 4k+ resolution•3D printing

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Internet of EverythingIoE is a new interconnected world where people will become internet nodes and even the smallest things will create data with big implications regarding the optimization of traf"c, healthcare, retail, public services, sales, advertising, entertainment, etc.

It’s not only about data recollection is about knowing what consumers, businesses and cities need each second of the day in advance and the decisions we can take based on the real time information gathered.

A glimpse at IoE

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Wearable TechWearable tech could be the greatest thing ever invented for marketers, with devices creating real life data, brands will be able to create constant and relevant experiences depending on their consumers mood, health, state of mind, biometrics, etc.

Even if the person wearing the device is not interacting with it, it will still be generating data and connecting with other devices. Today smart objects optimize their function depending on the user, this users in the future will expect that from marketing too.

A Glimpse at Wearables

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Interactive ContentStreaming interactive content is a great opportunity for brands and production houses, but quite a challenge for media planners and creatives who will have to create experiences worth interacting on a single multi windowed screen that streams twitter updates, facebook status, movie, games, apps and widgets.

Companies like Roku are making it possible by simplifying the smart tv interface and also delivering non studio content.

A Glimpse at Interactive Content

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4G Connected CarsThe car was the newest gadget on the CES !oor this year, with 9 manufacturers like Chevrolet, Audi, BMW, Hyundai and others showing off their innovations. Future cars are getting smarter not only economical, they help commute safer, are 4G connected with full android integration and even with upgrade capabilities as smartphones.

The more important takeaway is the focus on the driving experience to the driver and passenger with active data recollection about the car, driver, passengers and environment that delivers useful information to them.

A Glimpse at Connected Cars

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4k and 8k Res Curved TVWith YouTube and Net!ix announcing 4K content for these Ultra High Resolution TVs we see an opportunity for brands to create 4K content and commercials and be the "rst to do it if relevant.

Consider the UHD TV as a way TV companies measure their capabilities, don’t expect to see 4K TV sets as a household item in the near future.

When they are mainstream you can expect a more detailed, immersive, and realistic entertainment experience, meanwhile enjoy your 1080p screen.

A Glimpse at 4K TV

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3D Printing3D printing makes an object appear by generating layers of material to create a three dimensional product. Most 3D printers are used for building prototypes for the medical, aerospace, engineering and automotive industries, but with the advancement of the digital technology supporting it, these machines are moving towards more compact units with affordable price-points for today’s consumer.

Brands are learning to engage with consumers with this novelty technology, customizing products and making them unique and personal.

A Glimpse at 3D Printing

Click Video

Final Words - DATA/TRUST/EXPERIENCESCES is an amazing show of creativity and consumers are in the center of all this innovation, brands and agencies need to be updated on the new technologies in order to "nd a way to use the right devices, at the right time, to the right target and with all data provided make the right decision to deliver the right brand message or experience.

The amount of data that will be recorded and processed will be huge, everything will be measurable, ROI will be easier to measure since mass individual data will be available.

Creativity is still responsible for engaging with authentic experiences that add value and build trust towards brands.

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Final WordsAgencies and brands need to continue to focus on where their target is, don’t try to disrupt their daily life, be relevant and add value with your experiences.

Make your brand social, act authentic and genuine. Relationships are based on trust, if they trust you they will share their valuable data with you in exchange for what your brand has to offer.

The Internet of Everything offers an amazing future for marketing, stay ahead and start thinking about it.

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I’ve seen the future!#CES2014MCCANN

Watch videos here:

Keynote videoshttp://www.cesweb.org/News/CES-TV/Keynote-Videos

Conference Videoshttp://www.cesweb.org/News/CES-TV/Conference-Program

Supersession Videoshttp://www.cesweb.org/News/CES-TV/SuperSession-Videos

Innovation Policy Videoshttp://www.cesweb.org/News/CES-TV/IPS-Videos

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