Today we’re going to talk about

WIFI Marketing

LET’S SEE...

We understand

Source: Cisco

And We understand

People in shopping mall want:

- Free Wifi network in any location in Shopping Mall

- Check Hot-deal, Coupon, Map, Sale off… in Shopping Mall

So, we cooperate with Awing to bring the most valuable

WIFI Marketing solution to customers

Our Wifi Marketing Location

• Vincom Dong Khoi (HCM): Average 1,500 CPC/day & 2,000 CPC in weekend

• Vincom Ba Trieu (HN): Average 1,500 CPC/day & 3,500 CPC in weekend

• Royal City Mega Mall (HN): Average 4,600 CPC/day & 6,000 CPC in weekend

• Times City Mega Mall (HN): Average 1,800 CPC/day & 3,000 CPC in weekend

(Traffic keeps growing …)

• And be continued…

07/2015:

500,000 users/month

12/2015:

1,000,000 users/month

06/2016:

2,000,000 users/month

Royal City in Hanoi

Time City in Hanoi

Target Audience

Source: Google Analytics

Interaction Rate 100% Users watch Ads

Interaction Time Brand can set time for

Users to watch Ads

Click Through Rate 40%-60% Users click to

watch Ads

Event, Favorite, Coupon, Discount, Store, Indoor Map, …

Shopping Entertainment

Share Comment Suggest Follow

Notification pushed by customers’ interest

- Internet - Browsing Coupon, Discount, Product, Store - Indoor map (w/ discount display)

Mechanism

Remarketing (Plus FB/Google)

Remarketing

(1) Login AWING Wifi

(2) Visit website

(3) Collect USERS INFOR (remarketing FB/Google code)

(4) Remarketing (5) Visit & Interactive

AWING Filters TAs (consumers in Shopping Mall), and combine with Facebook & Google Ads to remarketing to TAs

WiFi Advertising

Login Wi-Fi

(WiFi connect) 1

Ads pop -up 2

Ads interaction (optional) 3 Internet access granted 4

Landing pages 5

Case Study Demo:Bảo Tín Minh Châu https://www.youtube.com/watch?v=1JoG7Cpy36g

Timeout after 30-60 mins (re-login required)

• TVC

• Click to visit

• Animation

• Text matching

• Poll

• Email Collection

• Banner Ads

• App download

WiFi Advertising

• Popup (full screen Ads)

– Responsive design (HTML5)

• Banner Ads (top, middle, footer, …)

• Floating Ads