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Ce putem masura?● vizibilitate / buzz brand (dupa numar de posturi)
● impresii asociate vizibilitatii
● variatia in timp a vizibilitatii
● sezonalitatea vizibilitatii
● share of voice vs competitie (dpdv vizibilitate)
● vizibilitate in functie de canalele sociale (forumuri, Facebook, Twitter etc)
● posturi cu potential de new business (research)
● asset popularity (A/B testing pe diferite tipuri de itemuri)
● mentiuni in media mainstream (presa, bloguri dedicate etc)
● fani / followers / friends (evolutie, rata de crestere, comparativ cu concurenta etc)
6/19
Ce putem masura?● rata de viralizare a continuturilor
● reach
● evolutia ratei de viralizare / reach de-a lungul timpui
● embed-uri / instalari / descarcari
● rata de implicare (ex: upload-uri de fotografii)
● evolutie comentarii
● likes / favorites
● ratings in siteuri dedicate (TripAdvisor, Amazon, Emag etc)
● abonari (la RSS, podcasturi, canal Youtube etc)
● vizibilitate bloguri si alte owned channels
● evolutia ranking search engine produsa din directia social media
7/19
Ce putem masura?● cresterea numarului de cautari datorata activitatii in social
media
● numarul de posturi care contin linkuri
● linkuri generate de publisheri influenti
● rich-content posts (video, images, audio)
● owned vs viral vs paid
● demografice emitenti in social media
● domenii de interes legate de brand (tagclouds, tematici generale, public agenda)
● date geografice despre participanti
● sentiment / tone of voice
● evolutie sentiment dpdv cronologic (cu evaluarea campaniilor din social media) 8/19
Ce vrem noi?
● Crestere venituri (New business / clients, upselling / cross-selling / retentie client)
● Scadere costuri (social customer support, community for customer support)
● Dezvoltare brand (vizibilitate, leadership, pozitionare)
15/19