Case Study

Intex Mobile

Digital Advertising – Intex Mobile

• Objective : – Launching of New TVC

– Launching of new phone AQUA i7

• Solution :– Identified our TG online

– Tapped the high affinity genres for maximizing reach & performance

– A right mix of Innovations, Video ads & Banner ads for disseminating both video content & phone launch communication

Strategy Implemented

Creating Impact

Objective

Reach Site

Genre Used

Roadblock on MSN

Media Used

Launching & Disseminating TVC

Video platforms targeted to youth

Video Pre-rolls & banners on YouTube & largest video

network next to YouTube i.e. Firefly

Creating Performance Banner Ads E-Comm sites , Google ads & Remarketing

Creating Virality Increasing fans & promoting content

Facebook Like Ads & Page Post Ads

Multiple creative combination usedVideo Innovations Video Engagement Ads

Banner Ads Roadblock Performance

Pre-rolls

Results

• 4.2 Million eyeballs reached

• 1.5-2 Million unique eyeballs

• 1 Lakh+ views generated on YouTube

• 3 Lakh people engaged

• 60-70 K fans added on Facebook

• High engagement on Facebook contest (cricket matches ticket giveaways)

• 60-65% visits of total clicks on website

• 90% of the visits were New Visits

• Bounce rate from our campaign was 70% better than the overall site average

THANKS