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CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

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Page 1: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 2: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 3: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

Pension Reform: the perfect opportunity?

Source: Employer staging forecast, The Pensions Regulator

Page 4: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

“We're pleased to be working with a

forward thinking provider such as

yourselves.

After really looking closely at the

market I can simply say that the

Standard Life AE proposition is

currently streets ahead of anything else

out there and we believe that your

technology and approach will allow us

both to cope well with the impending

tsunami that will hit us over the next 18

months.”

- Broadstone

The B2B challenge

Page 5: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 6: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

Pensions B2B marketing is changing

Page 7: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

Testing

Page 9: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 10: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 11: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 12: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

Goodtogo.com

Adviserzone

Page 13: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

PFS conference

CIPD conference

Page 14: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014
Page 15: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

10x the number

of SME

schemes sold

from last year

to this year

232,000

emails

sent to

advisers

6,000 business

guides distributed

through NMA

4x Money Marketing

Invitational events in

London, Bristol,

Coventry, Leeds -

500 business

writers

attended

Page 16: CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace pension in 2014

Standard Life Assurance Limited is registered in Scotland (SC286833) at Standard Life House, 30 Lothian Road, Edinburgh EH1 2DH. Standard Life Assurance Limited

is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. www.standardlife.co.uk

GEN2262 0514 © 2014 Standard Life, images reproduced under licence