Community Engagement CampaignOakley Recycles 2014

Objective:

Increase recycling in Oakley.

Key to community engagement

1. Build Trust Quickly2. Get People Excited3. Leverage Existing Resources

Partnerships with Amazing Organizations

Outreach Teams

Well-Dressed and Highly-Trained

Multiple Points of Connection

Residents

Personal Gifts to Residents

Flexible Dry-Erase Shopping List

Mini Dry-Erase Pen

Fun Facts Cards

Yard Signs

Creates jobs…98,000 jobs have been created in Ohio*

Jobs pay $8,000 more than the average wage*

Reduces pollutants in the air and water

Saves our community money

Prevents valuable materials from winding up in a landfill

RECYCLING...

Recycling Hotline: 513-352-4500

*Source: Ohio Recycling Information Study, Issued by ODNR

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Gift Cards

$10

Recognition to Households that Recycle

963 yard signs placed

Shopping Spree Winners

Recognition to Businesses that Recycle

Local Media Takes Notice

Oakley Library Joins In

Local Community Leaders Join In

P.G. Sittenfeld, Brewster Rhoades and Matt Mullin on youtube: bit.ly/oakley_recycles1

Impact:

• “New Stuff You Can Recycle” shared with 3,808 households!

• 963 Residents recognized for their recycling efforts.

• In person conversations with 1,832 residents.

• 207 New Households Recycling in Oakley!

• Number of new and exchange cart requests per month went from 8.9 to 40 per month!

E-Waste Event

Largest turnout in 5 years!

Join us

for a

where

when

Celebration Cookout

10/18/14

10a-2p

Saturday October 18th

Enjoy a Cold Drink

& a Hot Burger

Enter to win a $200 Whole Foods Shopping Spree

Whole Foods Market

2693 Edmondson Rd

Cincinnati Ohio 45209

BRING YOUR HARD

TO RECYCLE ITEMS-

COMPUTERS, PENS,

#5 PLASTICS, AND

PLASTIC BAGS

Win one of 10

Whole Foods

$10 Gift Cards

Oakley vs. Hyde Park

• Before the campaign Oakley trailing Hyde Park by 4.5% in recycling rates

• After the campaign Oakley exceeds Hyde Park in recycling participation by 2%

• Oakley saw a total increase of 6.5% in recycling participation.

(note: Hyde Park’s proximity to the campaign neighborhood likely

influenced their participation rate positively as well.)

Facts

• 74,000 tons of waste enter our landfill every year

• 44,000 tons could be recycled

• Taxpayers save $100 for each ton recycled

• If all 44,000 tons were recycled—the taxpayer would save $4.4 million annually