Embed Size (px)
Citation preview
A Presenta*on from the NewMR Trends in Infographics, Visualisa*on and Presen*ng Event
28 June 2013
All copyright owned by The Future Place and the presenters of the material For more informa@on about NewMR events visit hEp://newmr.org
For more informa@on about dub visit hEp://dubstudios.com
Video content: quicker, easier, further...
Carl Wong Living Lens
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Video content: quicker, easier, further...
Carl Wong, Director, LivingLens Insight, UK
Capture. Edit. Share.
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
The key film challenges
• More and more video is being used in qualita@ve research projects
• ‘Mining’ and edi@ng this content is hugely @me-‐consuming
• Typically, content is used for a specific project, but then becomes redundant with very limited ‘shelf-‐life’
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
GeDng more from film Being able to search video content would make the process much easier. Our solu@on has been to build a system that: • Allows you to search the spoken word • Edit content directly based upon the spoken word
• Save significant amounts of @me from the edi@ng process
• Share content directly with stakeholders, giving them access to explore videos themselves in an engaging way
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
www.living-‐lens.tv Live demo
YouTube quick summary link: hEp://www.youtube.com/watch?v=3pM64v_ELrM
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
An unexpected benefit: How a client is using the plaLorm...
TalkTalk are the UK's leading value for money provider of TV, fixed line broadband, voice telephony and mobile services to consumers and business users. They serve 5 million customers across the UK under the TalkTalk, AOL Broadband and TalkTalk Business brands.
TalkTalk have used our pladorm to enable their senior management group to watch, explore and engage with customer video feedback. It has increased the ease with which the Insight func@on can find relevant customer feedback content, and the level with which senior management are excited and engaged with customer research.
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Top *ps for working with film • Form hypotheses that you can test, or develop as prompts and ques@ons within your film ‘spoken word’ – it will make it easier to find key words or phrases later
• If possible, get your film transcribed – you can read faster than you can watch!
• Consider dynamically linking your transcript to your film • Once you have some, or all, of these resources, consider reviewing old project film content for future same client briefs
• Give clients access to film to further engage senior stakeholder in insight
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Thank you Carl Wong, Director LivingLens Insight
Capture. Edit. Share.
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
Ray Poynter Vision Cri@cal University
Carl Wong Living Lens
Carl Wong, Living Lens, UK Session 2: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Carl Wong Follow Carl’s tweets at @ hEp://twiEer.com/livinglenstv
Connect with Carl on LinkedIn @ hEp://uk.linkedin.com/in/carlwong T: +44 (0)151 324 1191 M: +44 (0)7903 002478 carl.wong@living-‐lens.tv
Capture. Edit. Share.
