PowerPoint Presentation
Optimising Your Facebook Business Page
Afternoon Session
Who is Melanie Boylan?Melanie Boylan is a Social Media Trainer,
Consultant and Manager who now works in Mullingar, County
Westmeath. STOMP Social Media Training began in County Wicklow in
2013 and to this day trains businesses large and small in many
platforms and helps businesses manage their time better. Melanie
qualified as a Level 6 Trainer in February 2016.Personally, I have
2 kids, 2 cats and a huge love for Sci-Fi!
What to expect this afternoonMaking Images Bang with
CanvaUnderstanding Your Audience: Build Your Client ProfilesGetting
Effective Use Out of Social Media ToolsCreating a Strategy and
Content Plan
Making images bang with canvawww.canva.com Why Use Canva?Canva
is largely freeVisit www.designschool.canva.com browse by
categoryHas over 140 curated fontsAccessible online and now on
mobileA huge range of free images
How to use canvawww.canva.com
How to use canvaDownload it as a jpeg/pngSave it in your phone
or computerPaid for image 24 hoursNow your turn!
Hand out worksheet6
Understanding Your Audience: Build Your Client ProfilesWhere
would you find an accurate account of who your audience is?Facebook
Insights, Facebook Pixel, Google Analytics, Email Marketing,
Surveys, Visual!How do you hone your message to your audience?What
Problem Do You Solve?Who would purchase your solution?Why would
they purchase it from you?Where could they purchase it from?When
can they get your product or service?
Hand Out client profiles sheet7
Getting effective use out of social media toolsWhat tools (if
any) do you Use?How did you hear of them?Why do you Use them?Free
or Paid for?How much time do you dedicate (if any) to using
them?
Creating a strategy and content planDo you have a strategy for
your social media?Createsocial mediaobjectives and goals. The first
step to anysocial media marketingstrategyis to establish the
objectives and goals that you hope to achieve. ... This means that
each objective should be specific, measurable, attainable,
relevant, and time-bound.Do you have a content plan?A solid social
media scheduleleaves room for real time updates.Planningcontent on
socialmedia still allows for flexibility to the schedule and
providesopportunitiesto slip in real-time engagement.
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
https://moz.com/blog/the-ultimate-guide-to-content-planning9
ExerciseGive me an idea of a social media strategy you could
implement for your business?
What sort of content plan would you be able to suggest?
Any Questions??Ask away!
And finallyVisit my website www.stomp.iePhone: 085 286 0502
1-2-1 and Group Training in Ireland*
Dont get stumped, get STOMPed
