Pressure Test Your ActionsWhat if the action you choose to take on a

trend is wrong?SDCA: Adjacencies are nurtured

Create Scenarios and StrategiesBuild scenarios to create possible futures

and accompanying strategiesPDCA: Cluster & experimenting till obvious

connections take place.

Calculate the ETAInterpret the trend and ensure that the

timing is right.PDCA: Engage based on evaluation to

include differences.

Ask the Right QuestionsDetermine whether a pattern really is a

trend.SDCA: Define our core, our why to move

forward. Does it make sense?

Use CIPHER*Uncover hidden patterns by categorizing

data from the fringe.EDCA: Organize Experiments for

Exploration

Find the FringeCast a wide net creating a map showing nodes & relationships between them.

CAP-Do: Seek to understand boundaries

Can Lean Help Predict the Future?

The Signals are Talking Lean Thinking

Can Lean Help Predict The Future?The Cascading Effects of Lean in Your Marketing

Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can appear disparate, unrelated, and hard to connect meaningfully. But over time they fit into patterns and come into focus as a full-blown trend: a convergence of multiple points that reveal a direction or tendency, a force that combines some human need and new enabling technology that will shape the future.”

Below is Webb’s 6-step process and my application of Lean Thinking to it.

*CIPHER: Contradictions, Inflections, Practices, Hacks, Extremes, Rarities

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