What Is Google AdWords/Pay Per Click

!Let us tell you. In plain, normal English…!

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Google Adwords/Pay Per Click is where you pay Google to appear at the top of Google

search results, both on your computer/laptop and on your mobile phone.!

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This Means TWO Very Important Things For Your Construction Company!

1. More Traffic to your site. !

2. More leads and sales.

You want to get more customers, by ranking in the top tier of results on Google…!

Let’s Say You Own A Roofing Company In Birmingham!!

!

◆ They will type in something like “roofing contractors

Birmingham.” !

!◆ And on Google they will get a page of results like this…

When A Potential Customer Is Looking For A Roofing Company

In Birmingham…!

!

How Does Google Decide Which Ads To Display, And Where?

◆ It’s not just that the construction company who spends the most money gets the top

spots in the main section.!

!◆ Google determines where your ad appears based on a whole host of factors,

including how many people click through on your ad. !

!◆ And this number of clicks calculates, what Google calls, your quality score, which

determines how much you pay per click.

The Best Bit?

◆ Google allows you to set a budget for your construction company’s

advertising. !!AND!!◆ Google only charges you when someone actually clicks on your

construction company’s ads.

Why Google AdWords Matters For Your Construction Company

!Increasing your construction company’s leads and

sales…!

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These top 4 Google AdWords ads are the only ads that matter, not the ads at the

bottom of the page that never get clicked.!

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How Many Clicks Will Your Construction Company’s Website Get?!

1. The first Google ad for “premierroofingsystems.com,” will get 40% of the

clicks.!

!2. The second Google ad for “ratedpeople.com,” will get 24% of the clicks.!

!3. The third Google ad for “roofingbirmingham.co.uk,” will get 9% of the clicks.!

!4.The fourth Google ad for “jdbroofing.co.uk,” will get 4% of the clicks.

Use Google AdWords To Get New Customers For Your Construction Company Straightaway

◆ Unlike SEO, paying Google gets your construction company in-front of

potential clients straightaway.!

!◆ AdWords is the reason Google is worth over $400 billion!!

!◆ In fact, Google’s giving more space to their AdWords listings by the day,

which means they tend to dominate search results.

Your Construction Company !NEEDS To Be Mobile

!We live in a smartphone world!

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So, to make things as clear as possible for you… !!

!

Over 50% Of Searches Are Now Done By People On Their Mobile Phones!

If you don’t appear in the top tier of Google search results on mobile, you DO NOT

EXIST to over 50% of your potential customers.!

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The Power Of Mobile Phones!

◆ Let’s say, for example, one of your potential customers is looking for a

builder in Northampton. !

!◆ They would type in something like “builders in Northampton.” !

!◆ And on Google, they would get a page of results, on their mobile phone,

like this…

After we see these 3 Google Adwords ads, !we then see 10 organic search results, before !

we see this second batch of Google AdWords ads…!

NOBODY clicks on those second batch of Google AdWords ads.… !!

!

The Harsh Reality For Your Construction Company!

Your construction company absolutely HAS to be one of the top 4 Google AdWords

ads when people do a Google search.!

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We Execute Google AdWords For Your Construction Company Differently Than Most

!And Better!!

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When We’re Running Your AdWords Campaign, We Only Care About Two Things!

1. Getting you cost effective traffic.!

!2. Making sure we turn as many of those website visitors as

possible into customers for your construction company.

How Do We Do It?!

We Identify The Keywords Your Potential Customers Use To Find You!

◆ We research all of the keywords related to your services e.g. “Loft

Conversions In Manchester.”!

!◆ We do this to get a picture how many searches there are out there,

each month, related to your services.

We Set Up Your Ads, To Get You More Customers!

◆ We agree a budget with you to spend with Google and set up your ad campaigns on

your behalf.!

!◆ Taking years of data, we’ve learned to write killer ad copy and calls to action, which

we’ll create for you.!

!◆ Your ads might look a little something like this…

Now What?!

◆ We constantly tweak, test and change your ads, to get more

potential customers to click through to your site.!

!◆ We make sure all of your ads are set up in such a way as to get the

maximum number of people calling your construction company or

clicking through to your site.

And Then?!

◆ We take the ad variations that we’ve created for you and repeatedly

test them.!

!◆ This allows us to continually improve the ads’ click through rates

and to drive your cost per click (what you pay to Google) down.

So that you can see what we mean… !!

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Let’s Use A Quick Example!!

But we’ve got an extra special sauce… !!

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Most Agencies Are Content With Sending Your New Website Traffic To Your Homepage Or An Internal Page On Your Site

Landing Page Optimisation!

Turning Website Visitors Into Paying Customers!

◆ We ensure all your new website visitors go to a beautifully designed, highly

converting landing page, which we will design specifically for your

construction company. !

!◆ We constantly test and tweak your landing page, allowing us to increase

your conversion rate (the number of leads and sales you get) even further.

Why Your Construction Company Needs A Dedicated Landing Page!!

◆ We know from experience that your potential customers are far less likely to convert

into actual paying customers if they just land on your homepage, or one of your

internal website pages. !

!◆ We’ll use a landing page we created for one of our clients as an example. So your

landing page might look something like this, when people clicked on your Google

AdWords ad, after doing a Google search…

They might just go straight to your homepage, which may look something like this…!!

!

If You Chose Not To Have A Dedicated Landing Page

Which Construction Company Would You Buy From?!!

◆ Put yourself in your new customer’s shoes. They’ve just clicked on your

Google AdWords ad, looking for a service just like yours.!

!◆ If, after clicking on the ad, they are taken to the second, un-optimised page,

do you think they’d be likely to call your construction company or ask for a

quote to be emailed to them?!

!

Or!

Would They Be More Likely To Call Your Construction Company If, Like Our 1st Example…!

1. The landing page headline assures them your construction company has what they’re looking for.!

!2. The reason they should buy from your construction company is clearly laid out.!

!3. There’s a testimonial from someone who has used your service, and had a good experience.!

!4. The calls to action are clear.!

!5. Everything is neatly laid out, so there’s no confusion about what they should do if they wish to buy

from your construction company.

That’s the power of our fully optimised landing pages…!!

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Precisely!

If Google AdWords traffic is delivered to an un-optimised landing page, like the second one, it would

be almost impossible to tie the cost of a click to the generation of a lead.!

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We’re Always Trying To Get The Best Results For Your Construction Company!!

◆ Once we’ve designed these landing pages for you, we don’t just set them and

forget them.!

!◆ We continuously, and rigorously, test variations of these landing pages, in

order to ensure we keep pushing that conversion rate (the number of leads

and sales you get) figure higher and higher, for your construction company.!

!

It’s what we do for our own businesses, so why would we treat yours

any differently?!

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Let’s Get Down To Business

If you’re serious about getting more leads, increasing your construction company’s sales and

making more profit, we need to talk.

www.camomileconstruction.com!